PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

5W PR

JULY 11, 2018

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. Walkers Crisps. What Makes a Successful PR Stunt? Community Involvement.

Measurement 149

Measurement Education Social Media Film 149

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. Throw in Twitter for good measure. So far, Wall Street isn’t too bothered by the reputation hits. Can Better PR Solve Tech’s Reputation Problem? The news isn’t all bad.

Reputation 305

Reputation Privacy Data Advertising 305

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI. Online advertising has changed. The results?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. It’s not part of reputation management for the business but for you. You can connected with Rachael on LinkedIn or Twitter.

Media Relations 68

Media Relations Media Insurance Insurance 68

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. Brand reputation: Similar to Domain Authority , except this is just for news. Around the same time, Web 2.0

Google 94

Google Guidelines SEO Engineering 94

The Hoffman Agency

AUGUST 19, 2020

Even the Financial Times covered it, citing the brand’s smart advertising. Morgan subsequently tried the roll live on his breakfast TV show, nearly vomiting in the process — an act which given his reputation helped drive even more awareness. Throughout, Greggs’ social channels took a consistently satirical approach.

Consumer 36

Consumer Brand Branding Marketing 36

Waxing UnLyrical

APRIL 14, 2011

Somehow, it didn't seem right to cancel Tuesday's #measurePR Twitter chat. as you would on Twitter.]. CommAMMO Q2: ROI is a financial term. Not even permission to advertise, according 2 some studies. reputation in many organizations – goals are very different #measurepr -12:28 PM Apr 12th, 2011. Valuable yes.

Measurement 69

Measurement Financial Facebook Tourism 69

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. He can often be found on Twitter at @peterhimler.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. This year, we saw in-house teams get downsized and agency budgets get reduced. Finally, 2024 also brings another U.S.

Writing 192

Writing Communications Marketing B2B 192

PR Conversations

JULY 20, 2015

These experiences were all good ones, including meeting new people and the commonality of working in teams towards specific business and financial goals towards betterment. The majority of artists have a website, Twitter or Facebook account—sometimes personal accounts, sometimes by company and just as often, both.

Community 40

Community Print Twitter Creativity 40

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. A reset on advertising spend.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

SEPTEMBER 14, 2019

Journalists again cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook (up from 22% last year).” Another 11% said the phone was fine and 13% said Twitter. Ogilvy , a large PR and advertising firm announced its sixth annual 2019 Global Media Influence Survey at Cannes in June. 1% said SnapChat.

Survey 76

Survey Media Relations Report Media 76

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital. Of course, advertising, says we will be the leaders because we have media budgets, we communicate with media on a financial basis. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Lauri Pehar Borsh

AUGUST 12, 2015

Almost every journalist loves a good rags to riches story or to be able to boast a company’s soaring financials. Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR).

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Almost every journalist loves a good rags to riches story or to be able to boast a company’s soaring financials. Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR).

Enterprise 60

Enterprise Advertising Advertising Pitching 60

ZudePR

MAY 31, 2015

You should follow them on Twitter (I’m making it easy for you). Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “I would ‘listen’ carefully on Twitter through different hashtag conversations and then attacked the critical issues on my PR blog.

Communications 81

Communications How To Blogging Content Marketing 81

Critical Mention

JUNE 21, 2017

If they don’t stop, and you feel you are suffering real economic or reputational harm, you may want to consult with an attorney familiar with intellectual property law.The case of Agence France Presse v. Eight of his images were posted on Twitter by a third party without his permission. Morel is an extreme, and costly, example.

Video 85

Video Creativity Internal International 85

Cision

DECEMBER 26, 2017

If you’re an explorer, maximize paid advertising to see which channels produce the best results. Like explorers, rulers use paid advertising effectively, but they also use their platforms to take stances on current issues. Cultivate a reputation through earned and social media by working on causes beyond revenue-driving efforts.

Brand 273

Brand Branding Consumer Social Media 273

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. The #AskGaryVeeShow. Want to get on the show? to rock your social media and content marketing. 12) Neal Schaffer.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

FEBRUARY 12, 2019

Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. The result is pointless at best and a reputational issue at worst. LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy. Pinterest has posted strong growth in visual imaging.

Publicity 79

Publicity Community Pinterest Reputation 79

Flatiron Communications

FEBRUARY 2, 2019

. __. Q9) What does it mean to be “ratioed” on Twitter? __. _Amazon is an advertising company. Q11) Rank the following by the number of their Twitter followers (from highest to lowest): _Katy Perry. The downsizing of news rooms for financial reasons. _ Q10) True or False? _Amazon is a retailer. _Amazon owns Costco.

Media 41

Media Public Affairs Journalism Retail 41

PR Conversations

APRIL 21, 2016

Here are some exaggerated scenarios in terms of composite encapsulation, but less so regarding words used far-too often by communicators and marketers in industry articles and reports, podcasts and Twitter chats. Needing to explain the specific context behind the communication of this Message. Communication contractions and disengagement.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. In PR, I focus on brand reputation and relationships with target audiences. It’s about value.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60