Cision

AUGUST 2, 2016

Whether there is a fire to put out or an unexpected bit of news to get out, it is necessary to constantly be alert, thinking of how you can leverage the current media climate and popular culture to the benefit of your clients, and be willing to shift priorities at a moment’s notice – without letting any of the other balls you’re juggling drop.

Fashion 120

Fashion Apparel Pitching Consumer 120

Sword and the Script

OCTOBER 20, 2020

Should the Public Relations Report to the CEO or CMO? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? PR Measurement: How is Communications Proving Value? What is PR?

Resources 117

Resources Publicity Reddit Interviews 117

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market.

Brand 68

Brand Branding Publicity Fashion 68

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 82

Brand Branding Marketing Ethics 82

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

NOVEMBER 19, 2018

So last week was all about Brexit again, but in the advertising space, it was all about the latest John Lewis advert and a little boy called Reg buying a new piano. We are also running a cohesive media relations programme to place some of the finest jewellery pieces from the Collection into gift guides from media titles across the country.

Video 63

Video Film Fashion Web 63

5W PR

MAY 18, 2018

A few years ago, when companies wanted to generate more leads for their website, they’d simply start publishing banner advertisements on other relevant websites or paying for pop-ups. Today, old-fashioned advertisements stick out like a sore thumb. After all, influencer marketing is essentially word-of-mouth advertising.

Instagram 60

Instagram Marketing Advertising Advertising 60

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact. Additionally, with many clients advertising in their own trades, editorial coverage may be low-hanging fruit.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

JANUARY 19, 2021

In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Meltwater offers and integration with GA and its media monitoring tool that will help you do this in an automated fashion – and it gets you closer to earned media attribution. Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

PR Conversations

MARCH 6, 2015

The lack of a clear salary for a particular advertised PR post or even a reasonable range (rather than ‘competitive’, ‘negotiable’ or ‘on application) suggests employers seek to exert their power in paying for talent. That is, PR can be gained on the cheap.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

The lack of a clear salary for a particular advertised PR post or even a reasonable range (rather than ‘competitive’, ‘negotiable’ or ‘on application) suggests employers seek to exert their power in paying for talent. That is, PR can be gained on the cheap.

Publicity 40

Publicity Advertising Advertising Industry 40

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching.

B2B 77

B2B Facebook Advertising Advertising 77

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Why TikTok? . TikTok is a powerful brand marketing platform. Branded hashtags drive discovery.

B2B 310

B2B Video Creativity Social Media 310

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Then, in a masterful PR stoke, it invited high-end fashion “influencers” to a special luxury footwear opening sale. It also worked as a tweak of fashion influencer culture.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

APRIL 20, 2015

PR no longer is a press release or media relations business. The former applies to influencer relations, native advertising, and product placements. The content is there, but we can’t find the piece of furniture we need until we categorize, catalogue and disseminate it in an orderly fashion. User-generated.

Media 120

Media Content Marketing Infographics Fashion 120

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. For more advanced targeting, Google Adwords and social media advertising are still the best and most cost-effective advertising options.

Infographics 80

Infographics Fashion Advertising Advertising 80

PR Conversations

APRIL 8, 2015

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. Advertising, including direct mail. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. Advertising, including direct mail. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 13, 2016

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. In this sense, the webinar doubles as something akin to an old-fashioned press conference. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use.

B2B 60

B2B Infographics Interviews eBook 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

This has continued to work well for Kenneth Cole, who uses his advertising and social media to make provocative statements like the “Boots on the Ground” campaign at Fashion Week. Align with the outlandish and don’t think twice. This approach doesn’t work for every brand, however.

Publicity 120

Publicity Fashion Twitter Advertising 120

Flatiron Communications

NOVEMBER 14, 2014

.” Digiday’s astute chronicler of all things media Lucia Moses wrote about Say Media’s decision to throw in the content towel: “It didn’t quite work out the way they had envisioned. PR social media Time shifting Weber Shandwick' ” Also reportedly up for sale: Funny or Die and The Onion.

Media 34

Media Mobile Pinterest Journalism 34

Bad Pitch Blog

MAY 20, 2010

If the media is heavily reporting stories about a specific person, product, company, or trend, find a way to align your company’s current pitch with it. iPad Fashion Designer Sure, the iPad is a great mobile device, but it can also be a wearable fashion statement. Good Organic Stories Trump Re-Prints.

Pitching 49

Pitching Fashion Report Twitter 49

Flatiron Communications

NOVEMBER 14, 2014

.” Digiday’s astute chronicler of all things media Lucia Moses wrote about Say Media’s decision to throw in the content towel: “It didn’t quite work out the way they had envisioned. PR social media Time shifting Weber Shandwick' ” Also reportedly up for sale: Funny or Die and The Onion.

Media 28

Media Mobile Pinterest Journalism 28

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media.

Social Media 90

Social Media Marketing Media Creativity 90

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. Silently advertise your abilities. Act fast, and get to the point. .

Media Relations 40

Media Relations How To Media Conference 40