Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Niche markets: Kidfluencers often cater to niche markets , specializing in areas like toys, children’s fashion, and family-friendly content.

Brand 84

Brand Branding Marketing Ethics 84

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Why TikTok? . TikTok is a powerful brand marketing platform. Branded hashtags drive discovery.

B2B 310

B2B Video Creativity Social Media 310

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Then, in a masterful PR stoke, it invited high-end fashion “influencers” to a special luxury footwear opening sale. It also worked as a tweak of fashion influencer culture.

Fashion 255

Fashion Reputation Social Media Brand 255

Flatiron Communications

NOVEMBER 14, 2014

.” Digiday’s astute chronicler of all things media Lucia Moses wrote about Say Media’s decision to throw in the content towel: “It didn’t quite work out the way they had envisioned. PR social media Time shifting Weber Shandwick' ” Also reportedly up for sale: Funny or Die and The Onion.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

.” Digiday’s astute chronicler of all things media Lucia Moses wrote about Say Media’s decision to throw in the content towel: “It didn’t quite work out the way they had envisioned. PR social media Time shifting Weber Shandwick' ” Also reportedly up for sale: Funny or Die and The Onion.

Media 28

Media Mobile Pinterest Journalism 28