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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. How has your company - M3 Communications Group, Inc changed during this year? The decline in the purely advertising sector will undoubtedly be greater in the coming years.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

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How to create news when there is no news

Action PR

Coverage isn’t just limited to national newspapers (although those do tend to be the favourites). That’s where a PR agency starts to get creative with interesting angles and collaboration ideas. Not to mention this has both advertising, event and PR capabilities. But what do you do if your brand doesn’t have any news to share?

How To 40
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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention.

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Behind the Headlines with Phil Andrews

Cision

To stay ahead of the curve, I make sure that I don’t fall into a meaningless routine, as imagination, creativity and vision are essential for creating new levels of success. I believe diversity in how advertising dollars are spent is another important component for getting diverse messages out to society.

Local 120
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 115) “Advertising.”. 115) “Advertising.”. 115) “Advertising.”.

Employee 148
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Future of PR: 2020 edition

Stephen Waddington

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. The issue lies in the inability of PR to achieve its value.