Cision

DECEMBER 6, 2015

“Dark Side” Star Wars fans are a huge market that transcend nationality and generations so turning to the most popular website with the most popular tools in the world makes sense. Disney and Google aren’t alone in their application advertising plans. Star Wars will be released to theaters on December 18.

Google 120

Google Advertising Advertising Film 120

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. If you’re trying to market a product or service, then this method is often the most effective. If your goal is to market a product or service to a specific group, then you’ll need more than a catchy premise to draw them in.

Communications 161

Communications Storytelling Film Training 161

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. In total, less than $80,000 was spent on ads. Key Takeaway?—?Don’t Key Takeaway?—?look

B2B 120

B2B B2C Facebook Storytelling 120

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of ad, PR and marketing managers are African-American? Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. We produced soy milk sampling events at the Tribeca Film and Sundance Film festivals. A gain in market share?

Agency 97

Agency Interviews Film Advertising 97

Sword and the Script

NOVEMBER 26, 2016

This reality is driving force behind the concept of content marketing which puts the information requirements of customers and prospects before a brand’s need for self-promotion. It’s a chance to shape a market with insight and influence outcomes with utility. 1) The Parallel between Product Placement and Content Marketing.

Brand 60

Brand Branding Content Marketing Film 60

Critical Mention

JUNE 22, 2017

We create and market our own content. Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think in excerpt terms.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We create and market our own content. Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think in excerpt terms.

Film 60

Film Print Creativity Internal 60

Cision

NOVEMBER 6, 2015

Are there videos of people using your product in creative or offbeat ways that you can promote? Vimeo was designed as a film platform and promotes itself most aggressively to professional and amateur filmmakers. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

Video 120

Video Trends YouTube Television 120

Maxim Behar

OCTOBER 15, 2023

Just like marketing doesn’t have a translation I think only PR should be used. That's where the real market is especially for our business. Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Is that one of the reasons? Some may accept it, some may not.

Newspapers 58

Newspapers Meeting Ethics Social Media 58

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

MAY 3, 2016

Beyond her excellent work in the classroom, Brown serves in leadership roles across campus, which include being the president of the Southern Miss Association of Black Journalists and the vice president of meetings and events for PRSSA, as well as the marketing director for Southern Miss United way. Thomas Reese. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Mark My Words

JULY 5, 2021

Today, they’d be far too risky to ever be approved Looking at advertising campaigns on television today, an extraterrestrial from another galaxy would think we are a severe species. There is only one emotion in advertising now – and it is to indicate that brands are virtuous and worthy of your business.”

Advertising 60

Advertising Advertising Film Creativity 60

Konnect Agency

FEBRUARY 26, 2021

2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters. She’s reinvented herself with each new album, going from an innocent and sweet country performer to a pop culture icon. Assemble Your Fans.

Brand 52

Brand Branding Marketing Storytelling 52

Cision

DECEMBER 2, 2016

In today’s market, competition for your audience’s loyalty is fierce. Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve.

Film 120

Film Creativity Brand Branding 120

ImPRessions - Crenshaw Communications

APRIL 5, 2017

We’re seeing new trends in social influence that offer new opportunities for PR and marketing campaigns. Today’s marketers need to be familiar with the entire influencer spectrum. It’s inspired by programmatic advertising, which is based on data-driven decision-making by means of automation.

Trends 149

Trends Fashion Video YouTube 149

MaccaPR

JANUARY 4, 2018

But our white hot love for this Twin Cities client was sealed forever when their marketing director called one day to ask a question: Could they pay for the next 12 months of our PR work for them – in advance? Now are you ready to, paraphrasing Robin Williams in the film, ‘Dead Poets Society,’ pitch woo to your PR agency?

Agency 0

Agency Advertising Advertising Leadership 0

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. Tell us about Kiip’s approach to mobile marketing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. Takeaways Use Instagram in tandem with other forms of marketing and PR.

Instagram 120

Instagram Examples Brand Branding 120

PR in High Definition

MARCH 6, 2018

No advertising and a chronological news feed. This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. For now, here’s my first impressions to help you can decide if this is the network for you. Not just visuals.

Consumer 63

Consumer Instagram Advertising Advertising 63

Mindful Marketing

APRIL 19, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence On March 15, a gunman killed 50 people at two mosques in Christchurch, New Zealand. ” Interestingly, I’m currently working with two colleagues on a research project that’s investigating how advertising humor might support reconciliation.

Film 55

Film Television Exercises Course 55

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. Create a library of free marketing resources, like CoSchedule’s , to build authority for lead generation.

Brand 273

Brand Branding Consumer Social Media 273

Cision

NOVEMBER 18, 2015

At #SMWChicago, over 270 speakers have convened to discuss the cross-section of industries including advertising, communication and technology (just to name a few). Quick reactions, humanity, and creativity rule the day: 1. Day 2: Chicago’s Professional Sports Teams Get Social. By Max Stewart.

Trends 120

Trends Sports Travel Social Media 120

Maxim Behar

MARCH 14, 2024

Have you watched any of the nominated films for Best Picture? Sometimes, especially those films that are crème de la crème, the best ones we'll see tonight. in these films, sometimes you can remember one sentence that can change your life. Maxim: In those films you mentioned, there isn't any music that's "wow."

Film 58

Film Industry Television Technology 58

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Film photography is based on the same premise as that which led to the development of moving pictures.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. But, as that great marketing communicator Bob Dylan sang, “things have changed.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48