Solo PR Pro

JUNE 12, 2018

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). How do you deal with “the privacy paradox” as Mary Meeker describes it?

Privacy 40

Privacy Data Ethics Policies 40

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. The implications for PR and media relations? Alternatives to advertising. This may mitigate the impact of ad blocking.

Trends 120

Trends Software Advertising Advertising 120

Stephen Waddington

JUNE 2, 2018

. #4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. Social media services can be applied equally for good and bad.

Report 92

Report Trends Retail Marketing 92

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water. I’m not talking about a social media upvote or a Facebook “like.” and they’re skeptical of traditional marketing and advertising. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Digital Media Usage. Internet user growth is slowing (but innovation and competition remain).

Report 45

Report Privacy Pinterest Retail 45

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Real effort into digital and social. Adherence to privacy regulations.”.

Communications 120

Communications Crisis Internal International 120

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #8

Report 81

Report YouTube Privacy Web 81

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Ok, so what does this mean in practice? It’s not painful, I promise.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. Social Media' Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. advertising, content marketing, ecommerce, email, social media, website, etc.), Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. But it wasn’t just any old hoodie—this one was special.

Advertising 118

Advertising Advertising Privacy Apparel 118

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Worse, social media companies averaged a score of just 46, below all other business categories. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. Redefine data ownership and privacy. Those schemes don’t seem realistic (or very profitable for consumers).

Reputation 305

Reputation Privacy Data Advertising 305

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Christoph Luke | Christoph Luke Media Relations. 11) Privacy regs bring back the basics.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Finally, 2024 also brings another U.S.

Writing 190

Writing Communications Marketing B2B 190

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift. In the U.S.,

Privacy 96

Privacy Google Advertising Advertising 96

PR in High Definition

MARCH 6, 2018

No advertising and a chronological news feed. This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. For now, here’s my first impressions to help you can decide if this is the network for you.

Consumer 63

Consumer Instagram Advertising Advertising 63

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. Say Cheese, You’re An Ad!

Facebook 107

Facebook Privacy Twitter Social Media 107

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

MARCH 17, 2021

But a lot of new business gets generated on social media. Small businesses have an Instagram site, where they feature their product or service, talk about their consumer support and build their brand. They’re great boogeymen right now [when people] talk about privacy, data protection and competition.

Instagram 217

Instagram Facebook Government Nonprofit 217

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. Really, it’s more about preparing for the future of content marketing, which will call for a harmonious partnership between human creativity and AI efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Although Apple CEO Tim Cook guarded his privacy for several years, he was ultimately moved to speak in favor of marriage equality and against “religious freedom” legislation that many in his position view as a thinly veiled license to discriminate against LGBT people. They use their economic clout. They gauge risk and anticipate pushback.

Corporate 149

Corporate Policies Privacy Construction 149

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 2) Microtargeting augmented by social surround sound. There will be a notable uptick in socially conscious marketing. Consumers trust others of similar ilk.

Social Media 90

Social Media Marketing Media Creativity 90