Beyond PR

APRIL 12, 2016

However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Cision

NOVEMBER 22, 2016

Brand evangelists can reduce what we have to spend to get the word out, and 68% of people trust reviews by other consumers , which is better than we could get doing our marketing on our own. No matter what size your marketing budget is, you can still get great exposure online. It’s Affordable. It’s Getting Easier.

Marketing 120

Marketing Analytics Television Tools 120

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” What role has content marketing played for you at LiveIntent?

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. BH: We’re all consumers. 1) Why start a business focused on B2B paid social?

B2B 81

B2B Social Media Company Marketing 81

MaccaPR

MAY 3, 2019

But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. And for God’s Sake, Podcasts are Not Advertising.

Company 113

Company Interviews Print Pitching 113

Cision

NOVEMBER 15, 2016

Influencer Marketing. While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). Click here for screen shot of the clever content marketing details ).

Pitching 60

Pitching eBook Advertising Advertising 60

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 19, 2021

Audio is changing how we search for – and consume information. Marketing attribution for earned media. If a prospective buyer reads coverage you earned and then downloads a white paper a week later, or even makes a purchase, you’d want to be able to attribute those outcomes with your effort. Podcast monitoring.

Technology 169

Technology Publicity Software Pitching 169

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. People prefer video to other forms of content.

Video 120

Video Strategy YouTube Marketing 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

SEPTEMBER 25, 2017

Conferences can often be costly and time consuming, so it’s critical to find ways to truly apply what you’ve learned. I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. American Advertising Federation.

Conference 62

Conference Marketing Local Advertising 62

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and easy way for subscribers to opt-in and receive newly published content by email automatically with real simple syndication (RSS).

Google 109

Google Tools Analytics Blogging 109

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Interactive campaign content made easy Integrating social content is key to most campaigns but often we’re challenged by getting content built and on site. Don’t miss out download now. Where is your paid content? Get up to date here.

Tools 136

Tools Publicity Measurement SEO 136

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Download our free Online Video Success tip sheet. Guest Contributor: Victor Blasco is a digital marketing expert, Co-Founder & CEO of the explainer video company Yum Yum Videos and Yum Yum Digital. Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies.

Video 86

Video Brand Branding Energy 86

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

wiredPRworks

APRIL 27, 2020

“ Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing is the thought that every problem can be solved by telling a better story. Marketers have an addiction to storytelling. Marketers have gotten into the habit of using storytelling to solve every problem.

Marketing 52

Marketing Storytelling Content Marketing Conference 52

wiredPRworks

APRIL 27, 2020

“ Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing is the thought that every problem can be solved by telling a better story. Marketers have an addiction to storytelling. Marketers have gotten into the habit of using storytelling to solve every problem.

Storytelling 52

Storytelling Brand Branding Marketing 52

ReimaginePR

AUGUST 29, 2016

Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time. We can’t talk about social media marketing without devoting at least part of the conversation to paid advertisement. Facebook definitely skews towards advertising.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Christopher Penn and John Wall’s Marketing Over Coffee clocks in at around 20 minutes per episode. Plan podcast content. “The (podcasting) format really lends itself to advertisers.

Engineering 120

Engineering Tools Examples YouTube 120

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. The Marketing Machine Age. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. In the TEKgroup survey, there were two themes among journalists for “must have” newsroom resources: downloadable content and experts/media contacts.

How To 48

How To Media Print Real Estate 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. The line between UGC and branded content has gotten blurry. They downloaded Snapchat in 5th grade.

YouTube 112

YouTube Instagram Ethics Film 112