PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). The future of digital and social media in government comms.

Education 40

Education Measurement Government Interviews 40

Where the Fishermen Ain't

OCTOBER 27, 2015

Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Some of these efforts will undoubtedly spill into my public life at conferences and posts like this. There’s even the requisite amount of fear mongering.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Some of these efforts will undoubtedly spill into my public life at conferences and posts like this. There’s even the requisite amount of fear mongering.

Web 20

Web Government Technology Corporate 20

Doctor Spin

DECEMBER 21, 2023

PDF documents are reasonable formats for texts, but most journalists would prefer to copy texts from a web page instead of downloading a PDF, opening it, and then copying and pasting. I would also advise against handing out USB drives (memory sticks) at press conferences and events. Publish your media kit on the organisation’s website.

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. ” #6: Stuart Bruce (London, UK).

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Conversations

JULY 5, 2017

PR manager shows organizations how to leverage web networks for business development purposes. In this case, PR manager plans and runs advertising campaigns. They develop programs for formal press conferences and routes for informal press tours. Leading internal communications. Organizing and holding press events.

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. Look at conference speakers and you’ll find lots of male leaders. 29) John Dennis. Smart Time Online.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

SEPTEMBER 14, 2010

In this world of Web 2.0, I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. Today, a regional story can be seen by international audiences. These fine folk did: Jan.

Facebook 106

Facebook Twitter Education Industry 106

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Skype : Similar to Zoom, this video/phone conferencing platform allows free video conference one-to-one and free unlimited audio conferences for groups.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Beyond PR

MAY 30, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

DECEMBER 15, 2020

From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Rethinking internal and external comms. Masks, PPE, thank you’s to heroes will all cease to exist in advertising imagery, as brands push people to get back to business.

Marketing 170

Marketing Employee Content Marketing Training 170

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

HMA Public Relations

DECEMBER 29, 2017

Amazon has a conference for sellers over there. If you look at the cost per…At least…Well, I’m looking at it from the e-commerce advertising standpoint which isn’t necessarily their end consumer. That to me was one of the biggest takeaway is from the FBA Boost Conference over the summer. Bill : I agree.

Retail 48

Retail Facebook Real Estate Google 48