Shift Communications

DECEMBER 4, 2017

PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising.

Trends 161

Trends Publicity SEO Advertising 161

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Rock the Status Quo

JUNE 30, 2015

From a social media perspective, you can’t write posts that drive engagement without solid writing skills, you struggle with effective social advertising and conversation stutters. The growing interest in storytelling requires skilled writing abilities, too, adding a layer of polish and sophistication to the copy you churn out.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Advertising Age Online. Seo by the Sea. Adweek Online. Social Media Today. brandchannel.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Learn how to build a brand journalism program with Cision’s free white paper! Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The truth is, a great PR team can’t work miracles for a brand that truly doesn’t have a story to tell or news to share. Where paid media can lack the space and depth for technical education, earned or owned content can work well, and it often includes evergreen pieces that pay long-term dividends in terms of organic SEO.

Education 178

Education B2B Employee Crisis 178

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Ishmael's Corner

APRIL 19, 2017

The Art Of Storytelling In Business Communications And Public Relations. The quest by both brands and publications to fool the reader continues. In response, the FTC has made a push for disclosure on sponsored content and native advertising. Techniques For Effective Business Communications. If you plug.more. It Smells Like News.

Storytelling 60

Storytelling Advertising Advertising Communications 60

PR Fuel

NOVEMBER 24, 2020

Making sure that you have a positive relationship with the public is the best way to promote your brand and to show that you can deliver on your brand promise. Essentially, public relations is storytelling. It’s a strategic communication process that helps to build relationships between a brand and the public.

Publicity 52

Publicity SEO Advertising Advertising 52

Mark My Words

JULY 13, 2018

“Content from All Angles: Are SEO Content, PR Content, and Content Marketing All That Different?” It’s true whether you’re looking at it as a brand manager, an SEO specialist, a PR manager, a content writer, or any number of other roles found in the modern marketing organization.

SEO 60

SEO Advertising Advertising Content Marketing 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. It’s a Bird. It’s a Plane. It’s Sponsored Content.

Industry 60

Industry Storytelling Journalism Corporate 60

ReimaginePR

SEPTEMBER 26, 2016

Win at SEO. Search engine optimization (SEO) is perhaps one of the most intimidating parts of a solid content marketing strategy. SEO is important, and should be considered carefully. Remember that producing content that serves your customer is the most important thing you can ever do for SEO. Use Influencer Marketing.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). 13) Storytelling the hottest trend in PR in 2018. 14) Most respondents say brands should stay clear of politics. 14) Most respondents say brands should stay clear of politics.

Survey 104

Survey Marketing B2B Content Marketing 104

ReimaginePR

OCTOBER 10, 2016

Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. SEO Benefits. Don’t Go “All Brand All the Time”. Click Here.

Video 120

Video Strategy YouTube Marketing 120

Waxing UnLyrical

APRIL 12, 2018

I had an interesting conversation with Garrett Moon , the co-founder of CoSchedule , last month about their Buzz and Brand team. But no traditional media relations so he changed the name of the team from something PR-related to Buzz and Brand. They rely on excellent writing and storytelling; and. Influencer relations, yes.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. This creates an opportunity for smart brands to bring new ambassadors into the fold based on their actual influence regarding topics and interests.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Prohibition

DECEMBER 19, 2019

What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. Storytelling is what makes us human, as they make the message relatable. Brands turn to 360° video as a key component of their digital marketing strategy, and it’s easy to see why. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Sword and the Script

SEPTEMBER 6, 2016

I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. In addition, we (as an industry) are just now truly figuring out how we should measure our results rather than comparing our value to advertising (AVEs, ugh).

Measurement 60

Measurement Course Advertising Advertising 60

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Work with your sales or customer success team to determine if loyal customers are willing to share their stories and boost your brand credibility.

Marketing 52

Marketing Technology Internal International 52

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. And the pictures on your IG account should tie easily to that theme.

Instagram 158

Instagram Publicity How To Social Media 158

PR Conversations

JANUARY 29, 2016

In a hyper-connected promotional world, go-it-alone temporary/flexible personally-branded employment is but a few clicks away for those finding themselves out of work, needing additional income, or wanting to build a career outside the normal organisational routes. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. It will be a new era for brands to realize the value that comes from PR.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. Inspiring through storytelling. But how valuable is it?

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This means spotting a breaking news story or key talking point in the media and publishing a story to drive brand awareness off the back of it, using techniques such as newsjacking.

Digital PR 62

Digital PR Analysis B2C Examples 62

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience.

Google 119

Google Data Government Social Media 119

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. One way or another, all content marketers need to embrace visual storytelling. I plan to publish a post on this tool soon.

Tools 60

Tools B2B Software Storytelling 60

PR 20/20

FEBRUARY 6, 2020

Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch? Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

ReimaginePR

JULY 18, 2016

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Bonus: Before you start creating videos for your brand, keep these tips in mind. Remember, people buy from people, not from brands.

Video 120

Video Infographics Brand Branding 120

Sword and the Script

JULY 16, 2016

Virtually every discipline in marketing sees the value – from PR and SEO to demand generation and digital advertising. This will push brands to define strategies and to hire experts in the fields of design, photography, videography, data visualization, and visual storytelling.”

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. Like a match to a flame, human writers breathe life into brand voices.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120