Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. Toth, among others. What we do 5.

Government 103

Government Education Print Ethics 103

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) I have seen a senior practitioner almost brag that he didn’t have time to read books about practice. They could also profile and interview academics and authors.

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Training Ethics Data Analysis 65

Communications Conversations

MARCH 16, 2016

In the post, Mark refers to a partner he interviewed for his book who claims influencer marketing can be “cost effective.” Pretty ethical. No one wants to talk about how this is merely an advertising play now. ” Let’s just call it what it is: A paid advertising relationship. Pretty smart.

Marketing 60

Marketing Hotels Advertising Advertising 60

PR Conversations

JULY 5, 2016

Once you get your head into the slightly dusty atmosphere of paper files, books and publications, diaries and whatever else (including expenses claims for dry cleaning, in one case), you have to follow your instincts and let multiple stories unfold. Would I be interested in the “old papers” and various publications and books?

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Once you get your head into the slightly dusty atmosphere of paper files, books and publications, diaries and whatever else (including expenses claims for dry cleaning, in one case), you have to follow your instincts and let multiple stories unfold. Would I be interested in the “old papers” and various publications and books?

Ethics 40

Ethics Meeting Software Policies 40

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. Everything transparent is ethical!

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Why not book me for a speaking gig

Blogging 73

Blogging Twitter Facebook Measurement 73

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me. But it was a struggle for me ethically.

Ethics 52

Ethics Strategy Real Estate Local 52

PR Conversations

OCTOBER 27, 2023

The interpretive paradigm can be found in the concepts of reputation management in business schools, integrated marketing communication in advertising programs, and some critical and rhetorical theories of public relations in communication departments.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. Don’t miss these exceptional interviews.

Marketing 60

Marketing Ethics Interviews Google 60

Maxim Behar

MAY 28, 2023

Your book "The Global PR Revolution" has become a worldwide bestseller. The Global PR Revolution" is now #3 in BookAuthority's global ranking of the best PR book of all time. In my opinion, there are two unique moments in the book. The interview was published in Banker Special magazine and so, until my next visit there!

Education 52

Education Meeting Course Creativity 52

MaccaPR

JANUARY 6, 2015

On perhaps one of the most popular marketing topics of 2014 - content marketing - Maccabee published, " Become Epic with Content Marketing: Interview with author Joe Pulizzi." For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 5, 2017

I’ve been thinking about social media manipulation and the implications for democracy, and working on my next book. An upcoming discussion between two senior public relations practitioners spotlights the issue of ethics in public relations. Lord Chadlington will interview fellow peer Lord Bell on Tuesday in London. discussion.

Ethics 0

Ethics Social Media Advertising Advertising 0

PR Conversations

APRIL 21, 2016

In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals. The knowledge economy, personal capital and emotional intelligence are three areas of extended focus in Stewart’s book on female leadership.).

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

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Media Relations Media Print Newspapers 115