Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Please support my blog by sharing it with other PR- and communication professionals. PR Resource: How To Write a 1-Page Strategy Keep it clean. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Public Relations Sydney

OCTOBER 12, 2014

As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing. For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease.

Case Study 90

Case Study How To Study Pitching 90

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.

Marketing 251

Marketing Resources Content Marketing Leadership 251

The Resolution Blog

JANUARY 8, 2018

Don’t just report, evaluate We’ve teamed up with PR evaluation expert and founder of Experienced Media Analysts, Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level. Read Jim’s insights and my response on Paul Sutton’s PR blog. Online advertising has changed. Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

APRIL 19, 2016

A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. Reporters ask good questions.

Media Relations 60

Media Relations Media Interviews Pitching 60

Bad Pitch Blog

FEBRUARY 21, 2013

Ken Wheaton is Advertising Age ''s managing editor. Friends, colleagues and the rest of you, Forgive the mass email (believe me, there are a lot of you), but I just wanted to announce that "Bacon and Egg Man," my second novel, is now on sale in print and as an ebook. Ken''s much better at drinking than he is at writing."

Pitching 64

Pitching eBook How To Pinterest 64

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

NOVEMBER 29, 2022

Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” Or ebook marketing. Just 40% have a content marketing strategy.

Content Marketing 124

Content Marketing B2B Marketing eBook 124

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Social is branding, but unlike traditional advertising—it’s more human. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others.

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. For example, let’s take the case of an ebook. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e.

Marketing 53

Marketing Software eBook Technology 53

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. For example, upload the slides to SlideShare and embed the presentation in the blog post.

B2B 60

B2B Infographics Interviews eBook 60

Doctor Spin

APRIL 7, 2023

. "Activist Backend") for Amplification How To Boost the Hidden Arena by Pooling Resources Common Mistakes To Avoid When Establishing a Hidden Arena Litterature List PR Resource: Typical Social Group Sizes PR Resource: How To Write a 1-Page Strategy What Are Activists (and What Are Their Driving Forces)? 2023, April 3).

Strategy 52

Strategy Groups Resources Wikipedia 52

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52