ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Where is your company in its public relations planning for 2018? Talk through these goals first.

Exercises 136

Exercises Comparison Internal International 136

wiredPRworks

AUGUST 2, 2016

Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Dorothy Crenshaw , CEO, Crenshaw Communications . Slow decline of social media. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement. Michele Houck is a 25-year marketing and advertising veteran. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

MAY 25, 2021

71% trust a business with “products/services are effective/work as advertised.”. Thought leadership, brand purpose, or CEOs sharing political opinions. The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 73% trust a business that offers “a good value for the price.”.

Brand 108

Brand Branding Survey Customer Service 108

Doctor Spin

APRIL 5, 2023

Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Thought Leadership. Learn more about the thought leadership PR strategy. David should leverage the surprise element and not advertise his advantage beforehand. Provide them with resources if needed.

B2B 52

B2B Strategy eBook Small Business 52

PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Prohibition

JULY 6, 2023

Each month there are more and more changes being made to social media, especially social media advertising. To start with, Meta has added ad placement on already existing Reels , so that advertisers can place ads on Reel creator’s content. This will allow advertisers to advertise job openings directly within the platform.

LinkedIn 62

LinkedIn Video Advertising Advertising 62

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. A reset on advertising spend.

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

APRIL 13, 2022

Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content. TL; DR: LinkedIn marketing should unequivocally be a part of your social strategy, B2B or B2C.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

NOVEMBER 29, 2022

You can build awareness with traditional advertising, PR and even search ads, but you cannot build a subscribed audience with those things alone. In fact, if you advertise to build awareness, you are essentially renting an audience someone else has built. If you do PR, you are earning your way into an audience someone else has built.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Beyond PR

NOVEMBER 7, 2017

Leveraging everything we know about how the paid media advertising world works, the dedicated team of engineers, developers, and product managers have developed proprietary tracking technology that tags earned media content. Demographics (B2C) and Firmographics (B2B). Engagement — Specific actions taken by the end-user.

Measurement 72

Measurement Media B2C B2B 72

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. We recommend that our clients advertise on at least one of their social channels to their target market. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Similarly, B2C marketers report similar success. Promote via earned media (media coverage & social mentions).

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

APRIL 12, 2016

Buyers are increasingly ignoring traditional advertising and spending more time researching purchases online. Furthermore, trust is an increasingly critical factor in both B2B and B2C purchase decisions. Build trust and credibility. Where there is trust, there is a sense of security. Buyers want to do business with a trusted partner.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Similarly, B2C marketers report similar success. Promote via earned media (media coverage & social mentions).

Infographics 72

Infographics Case Study Video Survey 72