Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. A few weeks later that reporter responded to a new pitch I had sent. To be sure, it was a good pitch, but so were the others. You buy some advertising and magically you also start getting coverage.

Pitching 109

Pitching Media Relations Survey Advertising 109

Stephen Waddington

SEPTEMBER 17, 2019

Jessica Pardoe When did you last read a newspaper? In fact, it’s becoming unusual to pick up a newspaper. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. Charging for news content takes newspapers back their traditional business model.

Print 60

Print Newspapers Media Advertising 60

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Measured on clicks, quick hits.”

Media Relations 109

Media Relations Media Survey Pitching 109

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

Meeting 71

Meeting Automotive Engineering Journalism 71

Bianchi Biz Blog

MAY 8, 2023

I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.” I did some freelancing and eventually started at AN!

Automotive 83

Automotive Report Meeting Radio 83

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. A condensed article that highlights something newsworthy or interesting about a company or organization is what makes up a press release. No Sales Pitch.

Engineering 128

Engineering Writing Social Media Report 128

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. The article was produced by an outlet that at first glance looked credible. Trust and the Unlikely Reinvention of Advertising [UML]. Visibility is a Commodity; Trust is the Ultimate Conversion.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. One day, a big American petroleum company came, and they invited me for a pitch in public relations.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Social Media.

Report 120

Report Pitching Trade Shows Newspapers 120

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. A single misleading article can be tweeted, shared, liked, and spread like wildfire around the world in just minutes. So what’s the solution?

Google 225

Google Facebook Wikipedia Engineering 225

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 82

Publicity Small Business Advertising Advertising 82

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This can include the number of times an article is shared on social media, or the number of people who see a television segment. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 99

Interviews Publicity Technology Social Media 99

Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 111

Marketing Google Newspapers Print 111

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Layoffs and restructuring are still common practices.

Journalism 120

Journalism Trends Print Local 120

Sword and the Script

JANUARY 17, 2023

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. Products: contact management, email distribution, pitch analytics.

Technology 91

Technology Software Resources Pitching 91

PR Fuel

JULY 5, 2020

Instead, they should read like an article you can read in the newspaper or magazine with timely, relevant information that would interest readers. Over time, your website will receive a regular boost in traffic without any paid advertisements needed. You can create longer blog articles based on any number of these details.

Writing 52

Writing How To SEO Infographics 52

Cision

AUGUST 19, 2016

Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. “If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. URL: [link].

Pitching 120

Pitching Newspapers Advertising Advertising 120

Bad Pitch Blog

FEBRUARY 6, 2006

In long-ago 2000, beloved and ornery Washington Post columnist Gene Weingarten wrote about a tongue-in-cheek bet with a colleague at the newspaper, whereby they gauged the “desperation” of PR supplicants by trading coverage for humiliating personal stories. I think I’ll avoid the opportunity for another needless metaphor.

Pitching 40

Pitching Journalism Advertising Advertising 40

NewsWhip

JUNE 23, 2021

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

Data 78

Data Media Analytics Energy 78

Flack's Revenge

JULY 25, 2014

Heather Yaxley recalled a discussion at an industry event: Ian Burrell (Assistant Editor and Media Editor of The Independent newspaper) argued that a problem for PR is that it doesn’t own its public profile and lets this be defined instead by journalists and those we deem aren’t representative of our industry. PR is not advertising.'

Education 120

Education Advertising Advertising Newspapers 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. In August 1994 The News & Observer in Raleigh, North Carolina, began putting news and sports articles online on its website.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

The rise in explainer articles | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

Groups 60

Groups Internal International Conference 60

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibit A: The Death Knell of “Advertising’? It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48