Sat.Dec 30, 2023 - Fri.Jan 05, 2024

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The Role of PR in Bridging the Gap Between Innovation and Perception

Ronn Torossian

In the rapidly evolving landscape of innovation, bridging the gap between groundbreaking advancements and public perception is a delicate task. This is where public relations plays a crucial role, acting as the mediator between the complex world of innovation and the public’s understanding. The intersection of technological breakthroughs, scientific discoveries, and societal acceptance requires strategic […] The post The Role of PR in Bridging the Gap Between Innovation and Perceptio

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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles.

Trends 333
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2024 Public Relations Forecast

The Resolution Blog

It’s January 2024, officially back to work. But before you dive into your next PR campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year? I have enlisted the help […] The post 2024 Public Relations Forecast appeared first on PR Resolution — by CoverageBook.

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The importance of ethics in PR: Why ethical conduct is critical to success

Agility PR Solutions

Maintaining ethical conduct is crucial for success in public relations. According to the Public Relations Society of America, ethical behavior builds trust, credibility, and promotes positive relationships with stakeholders. It ensures transparency, honesty, fairness, and responsibility in all communications and actions. In this article we will cover the importance of ethical behavior in public relations […] The post The importance of ethics in PR: Why ethical conduct is critical to succ

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Addressing Cybersecurity Concerns With Your Consumer Technology

Ronn Torossian

Consumer technology companies have become a necessary part of daily life. They have revolutionized communication, work, and entertainment. However, this rapid growth has raised cybersecurity concerns. These innovations create new entry points for potential threats. What ͏is consumer͏ technology? Consumer technology refers to the range of ele͏ctronic devices, software applications, and services designed for personal […] The post Addressing Cybersecurity Concerns With Your Consumer Technolog

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The 7 Top Writing Tips You Need to Know About for 2024

PRSay

Would you like to learn more tips for reaching your readers and getting the word out? If so, then join PRSA and Ann Wylie at one of their 2024 writing classes. You’ll learn to write better headlines, leads, stories and more. Save $100 with coupon code PRSA24. APRs: Earn accreditation renewal credits. Whatever your plans/goals/intentions are for 2024, these writing resolutions will help you achieve them: 1.

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PR in 2024: 4 ways technology will change the PR landscape in the year ahead

Agility PR Solutions

It’s no secret that the traditional public relations landscape is undergoing a significant transformation fueled by technological advancements like AI. In fact, a 2023 survey found that 61 percent of PR professionals use AI or are interested in using AI in their daily work. The profession is in the midst of an accelerated urgency to […] The post PR in 2024: 4 ways technology will change the PR landscape in the year ahead appeared first on Agility PR Solutions.

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Fun and Fabulous Decluttering Tips: Room by Room

PR for Anyone

Hello, declutter enthusiasts! Ready to kick off the New Year with a fresh and organized start? As a lifestyle expert, here to sprinkle some magic on your home and help you declutter like a pro. We’re going to dive into a room-by-room, section-by-section adventure, turning your chaos into calm, one brilliant idea at a time. So, buckle up and let the decluttering extravaganza begin!

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PRSA and PR Daily Recognize Crenshaw’s PR Work For Sales Tech Software Company

ImPRessions - Crenshaw Communications

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees. An inbound conversion platform for B2B revenue teams, Chili Piper tasked our team with developing a media relations strategy to generate awareness for its

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Write a Concert Press Release (Examples and Template)

Prowly

Even if there’s still plenty of time until the hot music festivals start, concert press releases are already being published, allowing fans ample time to prepare. Find out what these announcements really bring to the stage. Learn how to craft attention-grabbing releases from the right words to perfect timing. And check out our tips on […] The post How to Write a Concert Press Release (Examples and Template) appeared first on Prowly Magazine.

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How to create compelling app marketing videos: Your app’s path to success

Agility PR Solutions

So, you’ve just launched your new app and feel pretty good about it. That’s great! But of course, your work is far from over. Once you release, you also have to promote and build a following to give that app the best shot at being successful. People need to be excited about learning more about […] The post How to create compelling app marketing videos: Your app’s path to success appeared first on Agility PR Solutions.

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Fostering Collaboration and Empathy between Men and Women in Business with Stacy Kehren Idema

PR for Anyone

Stacy Kehren Idema is an entrepreneur, business advisor, mentor, and the founder of The Global Collective – an initiative that strives to harmonize the individual strengths of masculine and feminine business leaders in an effort to harvest the greatest potential success for companies and individuals. In her appearance on the podcast, Stacy discusses the challenges that women face in the corporate world – namely, the prevalent perception that women are vying for a controlled and limited share of

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2024 Elections: The world goes to the ballot box

NewsWhip

This is a guest post from Marshall Manson, a globally-minded communications and marketing leader with more than 25 years of experience building and managing businesses. He was most recently a Partner at Brunswick and was previously UK CEO of Ogilvy PR. He is an Advisor to Newswhip. 2024’s year of elections Here is the least surprising data point of the year so far: When it comes to interest in elections, the U.S. dominates.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. And the media landscape was evolving. That next spring I started this blog, largely as a means of professional development.

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Tips for using PR, social media, and other tools to maintain positive employee relations

Agility PR Solutions

The world today has become quite fast-paced. As employers strive to scale the heights of success, employee relations are becoming more and more crucial. Hiring the right employees is great, but things should not stop here. As an employer, you are tasked with the responsibility to ensure that your staff members are satisfied and that […] The post Tips for using PR, social media, and other tools to maintain positive employee relations appeared first on Agility PR Solutions.

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Fostering Collaboration and Empathy between Men and Women in Business with Stacy Kehren Idema

PR for Anyone

Stacy Kehren Idema is an entrepreneur, business advisor, mentor, and the founder of The Global Collective – an initiative that strives to harmonize the individual strengths of masculine and feminine business leaders in an effort to harvest the greatest potential success for companies and individuals. In her appearance on the podcast, Stacy discusses the challenges that women face in the corporate world – namely, the prevalent perception that women are vying for a controlled and limit

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Protected: 5 MEDIA TRAINING LESSONS FROM THE DISASTROUS TESTIMONY OF MIT, HARVARD AND UPENN PRESIDENTS

MaccaPR

This content is password protected. To view it please enter your password below: Password: The post Protected: 5 MEDIA TRAINING LESSONS FROM THE DISASTROUS TESTIMONY OF MIT, HARVARD AND UPENN PRESIDENTS appeared first on Maccabee Blog.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Understanding How Internal Communication Affects Life Satisfaction

Institute for Public Relations

This blog is provided by the IPR Organizational Communication Research Center Formal organizations are considered the central institutions of modern society. We exist with and through them as they organize and structure our life from the beginning through to the end. New technology has created different challenges for all types of organizations.

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How to leverage USPS’s incentives for effective direct mail marketing in 2024

Agility PR Solutions

Recently, the USPS announced a new mail volume growth incentive for first-class mail and marketing mail. The objective of the incentive is to encourage marketers that use the direct mail channel to increase qualifying first-class mail and marketing mail volumes to lower their overall postage costs on the incremental growth in 2024. This incentive, along […] The post How to leverage USPS’s incentives for effective direct mail marketing in 2024 appeared first on Agility PR Solutions.

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6 Workplace Trends for Leaders to Watch in 2024

PRSay

Several workplace trends might require organizational leaders to revamp their strategies, a recent Gallup report says. Here are some of the insights: 1. Worker stress remains high. Employee stress has remained at record-high levels since the pandemic, with implications for worker productivity, well-being and longevity. 2. Employee engagement slowly recovers.

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GenExer Message to Millennials and GenZ: Don’t Overlook Us

Culpwrit

By Ann Wool Lately I have become increasingly proud of being a GenXer. It’s my tribe! As youth we were called the slacker generation. To be sure, I don’t feel in the least bit slackerish. And, the GenXers I know aren’t slackers either. There are approximately 65 million of us, hovering in the… Continue reading GenExer Message to Millennials and GenZ: Don’t Overlook Us The post GenExer Message to Millennials and GenZ: Don’t Overlook Us appeared first on Culpwrit.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends. For brands looking to connect with this tech-savvy and diverse generation, understanding their unique characteristics and preferences is essential for market

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People management is the biggest obstacle for 7 in 10 companies, HR professionals say: Finding solutions will be critical in 2024

Agility PR Solutions

As the challenges with digital transformation and AI integration continue to pile up, new research suggests a more organic core issue is the biggest obstacle brands and businesses face today—managing its people. The pandemic forced organizations to clearly define priorities around employee health, safety and flexibility, while escalating social issues and brand purpose initiatives shaped […] The post People management is the biggest obstacle for 7 in 10 companies, HR professionals say: Fin

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How to Find Someone’s Email in 2024

Buzzstream

You can find anything on the internet, right? It sure seems that way. So why is it so hard to find people’s email addresses? Some people, especially freelancers, don’t like to be found (or emailed). Others may want their contact information seen but haven’t taken the time to update it. Nevertheless, with new tools seemingly being released daily, finding someone’s email address has never been easier.

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Top PR Learnings From 2023 To Take Into The New Year

OnePitch

2023: the crazy year in media that brought us smarter text-generating AI , the death of the Twitter blue checkmark , a surprise Twitter rebranding , and the closure of multiple media websites.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Craft Unforgettable Experiences through Strategic Communications

5W PR

Crafting unforgettable experiences through strategic communications is an art that goes beyond mere interaction. It’s about creating a profound connection that resonates with individuals long after the initial encounter. In a world inundated with information and stimuli, strategic communication becomes the linchpin for organizations and individuals seeking to make a lasting impression.

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12 advanced strategies for PR to leverage conversion rate optimization in 2024

Agility PR Solutions

Have you ever: Been ghosted by media personnel for an important pitch, even after multiple follow-ups? Felt confused about which news stories best fit which news publication and which editor would be the most receptive? Been passed over in favor of other PR folks for coverage of stories? Had trouble connecting with your audience on […] The post 12 advanced strategies for PR to leverage conversion rate optimization in 2024 appeared first on Agility PR Solutions.

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What Do Global Communications Experts Predict in 2024?

HMA Public Relations

It's 2024 and the global communications experts of the Public Relations Global Network have shared their insights into what's to come this year including advancements in AI, event-planning, sustainability and more. Take a look!