Deirdre Breakenridge

JUNE 8, 2016

Are you a recent graduate or a young professional looking for the next exciting opportunity to advance your career? Social media can open new doors and might even land you that dream job or connection. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out profession

Social Media 235

Social Media Pitching How To Media 235

Onclusive

JUNE 8, 2016

In life, there are certain universal truths that exist. If you’re waiting for a call and go to the bathroom, the person will call when you go. Or, when looking diligently for something, you can never find it. No matter how you break it down, you can’t get away from the fact that certain things […].

Communications 210

Communications Publicity 210

Cision

JUNE 9, 2016

Your brand needs to do more than just communicate if you want to connect with your audience. But how? Madhuri Sen, owner of Ace Brand Strategist, says authenticity needs to be a priority for brands. In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening.

Training 0

Training Leadership Brand Branding 0

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview.

Media Relations 160

Media Relations Agency Media Training Training 160

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ronn Torossian

JUNE 8, 2016

Many brands are shifting their focus from traditional marketing to digital marketing , with good reason. Recent trends are showing a decline in engagement from traditional marketing efforts and an increase in engagement on the digital marketing front. For decades, traditional marketing dominated the advertising industry but there was always a major component missing: the ability to accurately track data.

Advertising 150

Advertising Advertising Marketing Data 150

Cision

JUNE 7, 2016

Your brand is present on a variety of social platforms, but can it prove the impact of its posts and campaigns? Only 15 percent of marketers have proven social’s impact quantitatively. In other words, the majority of brands aren’t able to map their efforts back to business objectives. Being able to showcase earned dollars isn’t the only benefit of measuring your social strategy though.

Data 199

Data Measurement Education Strategy 199

ImPRessions - Crenshaw Communications

JUNE 7, 2016

Those working at NY public relations firms love summer as much as anyone — the weather, the abundance of events and the return of “Orange is the New Black” are just the beginning! Summer at a PR firm is also a good time to turn up the volume on fresh ideas for ongoing and new campaigns. Here are some sources of inspiration to get the juices flowing.

Sports 139

Sports Television Pitching Conference 139

ReimaginePR

JUNE 6, 2016

I have a fun idea. If I were to (safely) drop you out of a helicopter and into an uninhabited territory, and you were left alone to find your way home using the sun and stars as your guide, would you go? Unless you have a map or the survival skills of Bear Grylls , I’m guessing your answer is probably a big fat N-O. Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced.

Social Media 131

Social Media Media Instagram Advertising 131

PRSay

JUNE 7, 2016

What does a typical work day look like for you? How much of it do you spend commuting to and from an office? How often do you really see your coworkers between meetings and being buried in emails and work behind the closed door of your office? In 2011, we took a big step toward a virtual office. It was a one-year “test” to save money as we came out of the Great Recession (rent in downtown Chicago is expensive !).

Meeting 109

Meeting Employee Exercises Google 109

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Cision

JUNE 9, 2016

People are talking about your brand right now on social, in the media and in real life. How can you harness those conversations, glean insights from them and use those insights to improve your brand’s communication? The answer is monitoring. Cision’s new white paper, “ The 3 Audiences Real-Time Monitoring Unlocks For Brands ,” shares tips on how you can monitor your audiences’ conversations to learn valuable information about your target audience’s needs, what your competitors are doing and what

Retail 194

Retail Data Groups Strategy 194

ImPRessions - Crenshaw Communications

JUNE 6, 2016

What do clients really want from their PR agency ? A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. The meeting was hosted by PROI partner agency Jackson Spalding , who tapped clients from three notable companies: Scott Williamson, VP Public Affairs & Communications of Coca-Cola North America; Betsy Talton, Director of Corporate Communications, Delta Air Lines, and Amanda Hannah, Manager, Ex

Agency 120

Agency Public Affairs Energy Resources 120

Shift Communications

JUNE 10, 2016

Creative. Connected. Dedicated. Honorable. Smart. Positive. Ballsy. Our values not only guide who we are, but the work we do. At the 2016 Bell Ringer Awards, the Publicity Club of New England recognized our values, our people, our clients, and our work with 16 Bell Ringer Awards, including 3 Merit Awards, 4 Bronze Bell Awards, 5 Silver Bell Awards, 3 Gold Bell Awards, and the Ringer Award: Merit Award – Product/Service Publicity Consumer Campaign, “Introducing TransferWise to the US

Travel 0

Travel Healthcare B2B Resources 0

ZudePR

JUNE 6, 2016

Do you struggle to get stuff done? Focus. Achieve things. Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Waiting for the inevitable finger of doom to swipe the smartphone of oblivion. ​Do you want to do something about it? Learn new habits? Do deep work – a nd start living a life you're proud of?

Writing 114

Writing Social Media SEO Blogging 114

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

JUNE 7, 2016

Effective communication is universal. But with so many channels and platforms to choose from, how can you ensure your communication will be successful? Aedhmar Hynes, CEO of Text100, says you need a powerful story. No matter what platform or method of communication, a great story will always make an impact. In this interview, Aedhmar discusses the benefits of working with the C-suite, the importance of effecting positive change with communication and why better understanding your audience will l

Groups 177

Groups Industry Technology Communications 177

Reputation Us

JUNE 7, 2016

. Why I’ll Never Retire From Public Relations. By Casey Boggs. I didn’t wake up one day and say, astutely, “I will be a PR professional.” The profession somehow chose me. My schooling, natural talents and passion for communications resulted in a career that I am now besotted with daily.

Publicity 89

Publicity Radio Sports Reputation 89

Shift Communications

JUNE 6, 2016

See if this sounds familiar. You, the public relations professional, get a great hit, a great placement in a media outlet. You celebrate, you let your stakeholders know about the hit. Everyone is happy – today. When you come into the office tomorrow, what’s the first question your stakeholders ask of you? “What have you done for me today?”.

Advertising 92

Advertising Advertising Publicity Infographics 92

The Stalwart Blog

JUNE 7, 2016

The California primaries are taking place as I write this. Like in years past, I dutifully — and proudly — went the quarter mile down to my local polling spot first thing this morning to cast my ballot. It’s the same location every year, courtesy of a gracious and generous family in our extended neighborhood who covert their two-car garage into a place where democracy can flourish.

Brand 87

Brand Branding Exercises Local 87

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

JUNE 9, 2016

As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good.

Pitching 172

Pitching How To Brand Branding 172

Beyond PR

JUNE 9, 2016

PR Newswire recently shared some tweetable tips from our award-winning marketing team. My favorite comes from Bradley H. Smith, who is responsible for marketing our IR and compliance services. His advice to “Try to entertain while you inform” is brilliant, but sometimes easier said than done. Click the above image to share Bradley’s tweetable advice.

Creativity 70

Creativity B2B Guidelines Energy 70

Shift Communications

JUNE 8, 2016

As a data-driven agency, we rely on a variety of data tools to make the most informed decisions for our clients. From how well a blog post is performing to the best times to post to Twitter, data isn’t just about numbers, it’s about a roadmap to success. Google Analytics is one of our go-to tools – and thankfully it’s very intuitive, making it possible for even the non-mathletes to make sense of data and accurately articulate what the information means for not only a PR program, but the cl

Analytics 87

Analytics Google Data Tools 87

Sword and the Script

JUNE 4, 2016

What makes quality content? Quality content often sparks a discussion that’s seemingly subjective before, and empirical, after publishing. That is until an author toils over an article only to see it capture nary an eyeball. Meanwhile, the piece that is written hurriedly, and on a whim, gets shared over and over in social media. How can we define quality content?

Crisis 62

Crisis Marketing Crisis Communications Content Marketing 62

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JUNE 8, 2016

Since its debut in 2011, the Governors Ball has made a name for itself in the music industry and in the Big Apple. The music festival has grown from a local one-day event to the sixth most popular summer festival in the U.S. When it started, Governors Ball had the highest attendance for any event at its original location, Governors Island. Taking note of what succeeded the first time, the festival’s producers, Founders Entertainment, moved the festival to Randall’s Island, added a second-day lin

Local 163

Local Reddit Crisis Communications Crisis 163

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. The challenges both industries face and the changes required are often similar if not the same. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. This oversimplification can cause many to miss the crux of PR and media’s relationship and lead to disconnects and disappointment.

Media Relations 61

Media Relations Media Journalism Print 61

Communications Conversations

JUNE 9, 2016

Last week, I wrote a post about the importance of networking outside the four walls of your company. Like others, I maintain this is an essential and critical strategy to bolstering your career trajectory–and to help your current company in many different ways. In the post, I wondered aloud why so many people ignore this advice. And instead, choose to stay put and rarely network, save the times when they need a network (i.e., losing a job).

How To 60

How To Meeting Sports Creativity 60

Sword and the Script

JUNE 7, 2016

Curiosity is an attribute that serves marketers well. Beyond understanding that something works, curiosity leads us to strive to understand why something works. I often the find the catalyst for curiosity comes in the form of a hunch, experience or intuition. Yet in this data-driven marketing climate, we’ve got to find ways to quantify those hunches.

Survey 61

Survey Marketing B2B Infographics 61

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Cision

JUNE 6, 2016

Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch. Responses included qualities such as relevance, personalization and brevity, but one of the key themes that emerged was the importance of making sure your pitch is timely and on topic. . “Why now?” was a common refrain among our respondents, who wrote that answering the question of why your topic is relevant today is the most important aspect a journalist

Pitching 156

Pitching Trends Data Industry 156

Beyond PR

JUNE 7, 2016

Balancing strong content with rich multimedia is a necessity for any company’s online newsroom. Not only does it set the tone for a captivating and informative user experience, assets such as PDFs and visual galleries can help you track interactivity through downloads, clicks and social sharing. Most PR professionals already know that including multimedia assets in press releases can boost visibility and engagement.

Video 61

Video Guidelines Infographics Financial 61

Communications Conversations

JUNE 6, 2016

By now, most of us have been in the following situation. “We’re revamping our web site–this is big news! Shouldn’t we write up a news release and alert the media?” “Yeah, I mean, we now have a more ‘mobile-friendly’ site–that’s news, right?” “And we completely changed our navigation and added bigger, splashier photos, too!

Web 60

Web Mobile Pitching Writing 60