ImPRessions - Crenshaw Communications

MARCH 15, 2023

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! There’s a high volume of generic POV content out there, but it doesn’t need to be this way. And there are concrete ways to make sure a POV piece has just that – even if you need to tease it out of your team.

Construction 294

Construction Pitching Exercises B2B 294

Agility PR Solutions

MARCH 15, 2023

As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch of mishandled communications. First, there was a newsletter well read by venture capitalists (VCs) that may have begun an erosion of confidence. Second, was what TechCrunch reporter Connie Loizos called a “convoluted press […] The post How Silicon Valley Bank’s failure may have been ignited by botched PR appeared first on Agility PR Solutions.

Banking 164

Banking Report Communications Publicity 164

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. What’s most exciting is that organizations have a unique opportunity to take advantage of generative AI’s ability to augment their content creation, idea generation and decision-making powers right now, as new practical applications are being discovered and

Technology 107

Technology Ethics Tools Creativity 107

Agility PR Solutions

MARCH 15, 2023

It seems like not too long ago that I started my journey in public relations as an intern for a digital marketing agency in Orange County. Now, almost three years later, I am an Account Executive at a different agency, in a different location, running my own client accounts. Figuring out what steps to take […] The post From Intern to Account Exec: 5 tips to grow your career in PR appeared first on Agility PR Solutions.

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Internal International Agency Publicity 159

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. Is the public relations industry good at proving its value? Apparently not, as “fewer than 10 per cent of public relations programmes can quantify a return on investment.” That’s the shocking statistic cited by agency leader and academic Mark Weiner in PR, Technology, Data and Insights : Igniting a Positive Return on Your Communications Investment , a bracing call-to-arms

Technology 98

Technology Data Analysis Internal 98

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. However, it can be challenging to keep content fresh and engaging when a company isn’t actively updating or releasing products. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting.

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Social Media Media Education Survey 88

Agility PR Solutions

MARCH 15, 2023

Companies try to grow and succeed with different approaches and techniques, even as they face different factors in a competitive market, for which companies must try to find a solution for almost everything. In this case, it is important to have a detailed plan. In this article, we will discuss the marketing plan that should […] The post 5 signs that your marketing plan is screaming for SEO—and actions to take appeared first on Agility PR Solutions.

SEO 86

SEO Marketing Company Publicity 86

Practical Law Construction

MARCH 15, 2023

Earlier this year I wrote about the judgment in Nicholas James Care Homes Ltd v Liberty Homes (Kent) Ltd , where O’Farrell J continued an interim freezing injunction that had been granted a month or so earlier. As I said at the time, while I wouldn’t ordinarily be interested in an injunction application, I wrote about it because one of the contractor’s defences to enforcement of the adjudicator’s decision focused on the adjudicator’s request for on account payments for his fees.

Exercises 83

Exercises Construction Financial Consumer 83

OnePitch

MARCH 15, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Fast Company for a brand new employee survey report.

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Pitching Survey Company How To 83

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ethical Voices

MARCH 15, 2023

This week is one of my favorite weeks of the year. Agonizing over the brackets, the thrill of watching the games. There is nothing like it. So I decided to try to bring that same competition and engagement to ethics! While many people think of college basketball and the rivalries (What time is it?), the rivalries in philosophy are even more heated.

Ethics 79

Ethics 79

Presspage

MARCH 15, 2023

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. We are excited about the language capabilities of the current generation of AI. Read this blogpost from our Product Team if you want to learn why we believe this changes the work of communications professionals for the better.

Technology 78

Technology Creativity Storytelling Communications 78

Institute for Public Relations

MARCH 15, 2023

This summary is provided by IPR based on the original study by Muck Rack Muck Rack analyzed the state of journalism in 2023. A survey of 2,226 journalists based in the U.S., Asia, Africa, and Europe was conducted from Jan. 4 – Feb. 6, 2023.

Journalism 76

Journalism Survey Study Media Relations 76

HMA Public Relations

MARCH 15, 2023

One of the pillars of the Society of Professional Journalists’ Code of Ethics is that journalists should seek truth and report it. Scott Hanson shares more on the importance of this pillar and how it relates to FOX News and a recent defamation lawsuit filed by Dominion Voting Systems.

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Ethics System Report Publicity 74

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Institute for Public Relations

MARCH 15, 2023

This blog is provided by the IPR Digital Media Research Center It’s always fascinating to watch a technology hit a tipping point and explode into public consciousness. We saw it with social media. We saw it with smartphones. And now we’re seeing it with generative AI. AI tools like HyperWrite and Lumen-5 seem almost quaint … Continue reading Human or Bot?

Technology 75

Technology Social Media Tools Blogging 75

Stern + Associates

MARCH 15, 2023

In our second episode of the Minds Worth Meeting podcast from Stern Strategy Group, Randi Caplan , Leader of Marketing and Business Development at Farient Advisors LLC , sits down with host Kenny Conrade to delve deep into the world of executive compensation and corporate governance, sharing the details of her career journey. Listen and watch our podcast with Randi below: Minds Worth Meeting is a production of Stern Strategy Group and is a collaboration between Stern Speakers & Advisors and

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Meeting Government Groups Corporate 62

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign.

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Video Case Study Sports Creativity 62

Axia PR

MARCH 15, 2023

Optimize your business listing on Yahoo Local reviews Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings. The tool works like other business-listing directories, such as Google, despite its declining market globally over the past years.

Local 62

Local Reputation SEO Web 62

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Medianet Australia

MARCH 15, 2023

Local 59

Local Journalism Interviews Media 59

Maxim Behar

MARCH 15, 2023

How much is a ticket to space now? There is no answer to this question. And there can't be. But more and more often I hear people around me wanting to escape to. Space. They grumble from morning till night, annoyed with this, desperate at that, but all they have to do is move beyond the "dark border" and they see the discipline, the organization, the hard work and the strict laws and they immediately come back to Bulgaria.

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Konnect Agency

MARCH 15, 2023

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display.

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Trade Shows Trends Meeting Agency 52

Institute for Public Relations

MARCH 15, 2023

IPR is featuring some of the many female pioneers who have had an impact on the field of public relations in celebration of Women’s History Month. Zelda Popkin, an early 20th century female public relations pioneer, was as unconventional as she was gifted.

Publicity 52

Publicity Blogging 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Wadds Inc.

MARCH 15, 2023

25% of graduates report promotion or new job opportunity and 75% report a positive impact on their career. “Development programmes for people from lower socio-economic backgrounds in early and mid careers are all too rare - but they can make a big difference, for the cohort they support and more widely. Hats off to Socially Mobile and here's to the model being much imitated!

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Mobile Report Course Community 52

NewsWhip

MARCH 15, 2023

The 20s are without doubt the decade of electric vehicles going mainstream. Different brands are at different stages of their electric vehicle journey, but the fact of the matter is that, globally, automobile companies are doing everything they can to break into this space. Even President Biden is committed to these environmentally-friendly innovations, granting $2.5 billion in grants towards the construction of EV charging situations in order to reduce national greenhouse gas emissions by 50%–

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Publicity Automotive Transportation Brand 78