Wed.Mar 15, 2023

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PR Tips To Give Your Bylined Article A Point Of View

ImPRessions - Crenshaw Communications

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! There’s a high volume of generic POV content out there, but it doesn’t need to be this way. And there are concrete ways to make sure a POV piece has just that – even if you need to tease it out of your team.

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How Silicon Valley Bank’s failure may have been ignited by botched PR

Agility PR Solutions

As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch of mishandled communications. First, there was a newsletter well read by venture capitalists (VCs) that may have begun an erosion of confidence. Second, was what TechCrunch reporter Connie Loizos called a “convoluted press […] The post How Silicon Valley Bank’s failure may have been ignited by botched PR appeared first on Agility PR Solutions.

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The State of Journalism 2023

Institute for Public Relations

This summary is provided by IPR based on the original study by Muck Rack Muck Rack analyzed the state of journalism in 2023. A survey of 2,226 journalists based in the U.S., Asia, Africa, and Europe was conducted from Jan. 4 – Feb. 6, 2023.

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From Intern to Account Exec: 5 tips to grow your career in PR

Agility PR Solutions

It seems like not too long ago that I started my journey in public relations as an intern for a digital marketing agency in Orange County. Now, almost three years later, I am an Account Executive at a different agency, in a different location, running my own client accounts. Figuring out what steps to take […] The post From Intern to Account Exec: 5 tips to grow your career in PR appeared first on Agility PR Solutions.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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The AI Gold Rush: Understanding & Unlocking the Potential of Generative AI for Business Growth

Stern + Associates

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. What’s most exciting is that organizations have a unique opportunity to take advantage of generative AI’s ability to augment their content creation, idea generation and decision-making powers right now, as new practical applications are being discovered and

More Trending

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Keeping Social Media Content Fresh

5W PR

Social media has become a critical tool for brands to engage with their audiences and build their customer base. However, it can be challenging to keep content fresh and engaging when a company isn’t actively updating or releasing products. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting.

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Book Review: PR Technology, Data and Insights

Wadds Inc.

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. Is the public relations industry good at proving its value? Apparently not, as “fewer than 10 per cent of public relations programmes can quantify a return on investment.” That’s the shocking statistic cited by agency leader and academic Mark Weiner in PR, Technology, Data and Insights : Igniting a Positive Return on Your Communications Investment , a bracing call-to-arms

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5 signs that your marketing plan is screaming for SEO—and actions to take

Agility PR Solutions

Companies try to grow and succeed with different approaches and techniques, even as they face different factors in a competitive market, for which companies must try to find a solution for almost everything. In this case, it is important to have a detailed plan. In this article, we will discuss the marketing plan that should […] The post 5 signs that your marketing plan is screaming for SEO—and actions to take appeared first on Agility PR Solutions.

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Your personal AI assistant in PR technology

Presspage

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. We are excited about the language capabilities of the current generation of AI. Read this blogpost from our Product Team if you want to learn why we believe this changes the work of communications professionals for the better.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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On account payment wasn’t exercising an adjudicator’s lien

Practical Law Construction

Earlier this year I wrote about the judgment in Nicholas James Care Homes Ltd v Liberty Homes (Kent) Ltd , where O’Farrell J continued an interim freezing injunction that had been granted a month or so earlier. As I said at the time, while I wouldn’t ordinarily be interested in an injunction application, I wrote about it because one of the contractor’s defences to enforcement of the adjudicator’s decision focused on the adjudicator’s request for on account payments for his fees.

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2023 Philosopher Madness: Rounds 1 and 2

Ethical Voices

This week is one of my favorite weeks of the year. Agonizing over the brackets, the thrill of watching the games. There is nothing like it. So I decided to try to bring that same competition and engagement to ethics! While many people think of college basketball and the rivalries (What time is it?), the rivalries in philosophy are even more heated.

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Human or Bot? Reflections on Generative AI

Institute for Public Relations

This blog is provided by the IPR Digital Media Research Center It’s always fascinating to watch a technology hit a tipping point and explode into public consciousness. We saw it with social media. We saw it with smartphones. And now we’re seeing it with generative AI. AI tools like HyperWrite and Lumen-5 seem almost quaint … Continue reading Human or Bot?

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Where Have Our Ethics Gone?

HMA Public Relations

One of the pillars of the Society of Professional Journalists’ Code of Ethics is that journalists should seek truth and report it. Scott Hanson shares more on the importance of this pillar and how it relates to FOX News and a recent defamation lawsuit filed by Dominion Voting Systems.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Pitches That Placed: How to Pitch Surveys to Fast Company

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Fast Company for a brand new employee survey report.

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Podcast: Minds Worth Meeting Episode 2: Randi Caplan

Stern + Associates

In our second episode of the Minds Worth Meeting podcast from Stern Strategy Group, Randi Caplan , Leader of Marketing and Business Development at Farient Advisors LLC , sits down with host Kenny Conrade to delve deep into the world of executive compensation and corporate governance, sharing the details of her career journey. Listen and watch our podcast with Randi below: Minds Worth Meeting is a production of Stern Strategy Group and is a collaboration between Stern Speakers & Advisors and

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Recent PR Campaigns That Have Successfully Implemented Video Content

Prohibition

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign.

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How to improve your company’s SEO and online reputation with Yahoo Local

Axia PR

Optimize your business listing on Yahoo Local reviews Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings. The tool works like other business-listing directories, such as Google, despite its declining market globally over the past years.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Ticket to Space

Maxim Behar

How much is a ticket to space now? There is no answer to this question. And there can't be. But more and more often I hear people around me wanting to escape to. Space. They grumble from morning till night, annoyed with this, desperate at that, but all they have to do is move beyond the "dark border" and they see the discipline, the organization, the hard work and the strict laws and they immediately come back to Bulgaria.

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A PR Agency’s take on Trade Show Trends

Konnect Agency

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display.

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Pioneer Zelda Popkin (1898-1983)

Institute for Public Relations

IPR is featuring some of the many female pioneers who have had an impact on the field of public relations in celebration of Women’s History Month. Zelda Popkin, an early 20th century female public relations pioneer, was as unconventional as she was gifted.

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Socially Mobile reports on graduate career progression

Wadds Inc.

25% of graduates report promotion or new job opportunity and 75% report a positive impact on their career. “Development programmes for people from lower socio-economic backgrounds in early and mid careers are all too rare - but they can make a big difference, for the cohort they support and more widely. Hats off to Socially Mobile and here's to the model being much imitated!

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Journalist Spotlight | Interview with Senior Producer for ABC's Pacific Local Journalism Network Nick Sas

Medianet Australia

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Tesla, Ford, and Toyota EVs are generating the most public interest in 2023

NewsWhip

The 20s are without doubt the decade of electric vehicles going mainstream. Different brands are at different stages of their electric vehicle journey, but the fact of the matter is that, globally, automobile companies are doing everything they can to break into this space. Even President Biden is committed to these environmentally-friendly innovations, granting $2.5 billion in grants towards the construction of EV charging situations in order to reduce national greenhouse gas emissions by 50%–