Stephen Waddington

FEBRUARY 22, 2021

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. A Bureau of Investigative Journalism report has criticised British American Tobacco (BAT) for targeting its products at young people, often in developing markets using emerging forms of media.

Ethics 87

Ethics Sports Enterprise Journalism 87

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Landis PR

NOVEMBER 8, 2021

billion social media users worldwide. Statista estimates that by 2025, that number will reach a little over 4.4 Considering the monumental shift toward social media and internet use, it would be silly not to take advantage of social media and all it has to offer, including influencer sponsorship opportunities.

Marketing 52

Marketing Social Media Travel Financial 52

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. An insider’s view on events and press conferences.

Social Media 54

Social Media Tools Marketing Enterprise 54

Konnect Agency

NOVEMBER 20, 2023

Of course, as an agency that likes to be one step ahead, we’re already planning for 2025 and have thought through the top events and trends that you should be considering in 2024. Whether it be through social media ads, 3rd party endorsements, or other forms of advertising, make sure you know the rules.

Trends 52

Trends Strategy Crisis Management Technology 52

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . There has been a consistent level of interest in the topic as we have moved through the beginning of the year, both from the media and the public. Lucia, Antigua, Costa Rica and Brazil.

Travel 109

Travel Data Industry Hotels 109

PR in High Definition

FEBRUARY 22, 2021

As the head of Amazon, he’ll be under the same media scrutiny as the other big tech giant CEOs, such as Mark Zuckerberg at Facebook and Tim Cook at Apple. These topics are increasingly in the media, so will pose a challenge to Jassy’s reputation as the company’s leader. I’m interested in seeing how visible Jassy will be.

Communications 71

Communications Reputation Energy Leadership 71

5W PR

FEBRUARY 21, 2020

Consumers take in many considerations leading up to their purchase decisions. According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%). Size-Inclusive.

Brand 157

Brand Branding Chemicals Consumer 157

Prohibition

MARCH 30, 2021

The Weetabix and baked beans social post completely blew up on social media in early February. Next up we have Jaguar Land Rover for its February announcement of becoming an all-electric car company by 2025. Jaguar Land Rover is going all-electric by 2025. Will this ruin any trust between the retail giant and consumers?

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Konnect Agency

JANUARY 19, 2021

While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions.

Marketing 52

Marketing Mobile Social Media Comparison 52

Mindful Marketing

JULY 19, 2023

billion industry that’s expected to top $229 billion by 2025. Now that digital media have enabled true one-to-one marketing and mass customization , why turn back the clock? Companies that don’t harvest that data themselves also can buy it from those who do. The market for data brokering is huge – now a $138.9

Analytics 100

Analytics Data Retail Advertising 100

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. By 2025, they’ll make up 75% of the global workforce. So, let’s think, what’s the most sophisticated technology out there available to the average consumer? Earned versus paid media. You guessed it, the smartphone.

Mobile 90

Mobile Education Technology Examples 90

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. Marketing to Alphas.

Groups 140

Groups Mobile Real Estate Skype 140