Konnect Agency

FEBRUARY 6, 2024

Brands tapping into the credibility invested in celebrities or influencers is nothing new, but the landscape is rapidly growing and evolving. According to Insider Intelligence and Influencer Marketing Hub in 2024, marketers are projected to spend over $7.14 billion in the next five years. billion in the next five years.

Trends 52

Trends Banking Social Media Consumer 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Top PR Insights from 2023 that PR Professionals Need for 2024 Five Essentials for PR Campaigns Tied to Holidays Holidays offer great opportunities for PR teams and the brands they represent, but it’s also easy to slip and see your message get lost in the chatter. More than ever, PR professionals are telling the stories ourselves.

Construction 182

Construction Storytelling Tools B2B 182

PRSay

FEBRUARY 6, 2024

If so, then please join PRSA and Ann Wylie at one of their 2024 writing classes You’ll learn to tell better stories, write better headlines — even write better, easier and faster. In the 20th century came the age of brands. Why did he change his brand? Copyright © 2024 Ann Wylie. Save $100 with coupon code PRSA24.

Writing 193

Writing Insurance Insurance Construction 193

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 190

Writing Communications Marketing B2B 190

Maxim Behar

FEBRUARY 4, 2024

This one book, “Building A Story Brand” by Donald Miller, purchased from a lovely bookstore in the small town of Naples in southern Georgia, immediately caught my attention. Building a good brand is challenging because it takes a long time and can be flipped over in seconds. Everything nowadays is a story.

Storytelling 40

Storytelling Writing Social Media Brand 40

5W PR

OCTOBER 31, 2023

Ragan & PR Daily: Social Media Conference Set against the enchanting backdrop of Disney World in Orlando, Florida, the 2024 Social Media Conference by Ragan & PR Daily promises to be an insightful networking event. Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more.

Conference 78

Conference Nonprofit Education Healthcare 78

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling.

How To 282

How To Storytelling B2C Measurement 282

Bianchi Biz Blog

JUNE 12, 2023

Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling. Externally, podcasts can also serve as a window into the company’s culture, promoting a positive employer brand and attracting top talent.

Employee 77

Employee Automotive Storytelling Internal 77

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023.

Marketing 52

Marketing Viral Trends Consumer 52

The Hoffman Agency

MARCH 21, 2024

Furthermore, to turn Indonesia into an EV hub, attractive tax incentives announced in February 2024 aim to boost domestic EV demand. Unsurprisingly, global giants like Ford, Hyundai and BYD (the world’s largest EV producer) have committed billions to the country , which is expected to continue under the Prabowo-Gibran administration.

Leadership 69

Leadership Biotechnology Policies Local 69

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 174

Survey Marketing B2B Study 174