Shift Communications

AUGUST 29, 2023

We found coverage on the topic was up nearly 3,000% in H1 2023 versus the previous period. Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. In fact, it is. Today, the requirements for AI PR success are steep.

Survey 60

Survey How To Storytelling Corporate 60

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

Radio 74

Radio Television Media Local 74

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. That’s why storytelling is at the core of everything we do. On that date 90 years previously, Franklin Delano Roosevelt was sworn in as President of the United States.

Communications 106

Communications How To Banking Government 106

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 189

Marketing Content Marketing Data Social Media 189

Konnect Agency

NOVEMBER 20, 2023

As 2023 comes to a close and PR professionals use the next 30 days or so to reflect on the year’s wins, challenges, and takeaways for clients, there’s also immense opportunity to plan for 2024. Meeting Journalists Where They Are…On Substack That Is Only looking to HARO for new pitch opportunities?

Viral 52

Viral Video Trends Consumer 52

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’

Writing 192

Writing Communications Marketing B2B 192

Onclusive

SEPTEMBER 13, 2023

But as we mentioned, journalists receive numerous pitches every day. Address Potential Concerns If a journalist expressed reservations or concerns in response to your initial pitch, always address them in your follow-up. So leverage this as immediate evidence that backs up your narrative and makes your pitch more enticing.

How To 195

How To Resources Pitching Tools 195

Landis PR

JULY 31, 2023

AI can speed up tedious tasks If you hate pulling monthly reports or need a faster way to turn your bullet points and ideas into a polished pitch or press release, AI could be the answer. It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. To read the 2023 State of the Media report, visit Cision.

Brand 145

Brand Branding Infographics How To 145

PRSay

FEBRUARY 14, 2024

When pitching the news media and attempting to build relationships with reporters, “do not forget about the Black-owned outlets and the Black journalists,” he said. And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” Again, “it goes back to storytelling,” Blackwell said. “It

Communications 155

Communications Storytelling Government Community 155

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Follow-up and Relationship Building : Don’t rely solely on the press release distribution — craft tailored pitches highlighting the news hook for specific journalists.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. Effective storytelling improves valuations. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it.

B2B 116

B2B Marketing Survey Software 116

PRSay

FEBRUARY 12, 2024

When pitching the news media and attempting to build relationships with reporters, “do not forget about the Black-owned outlets and the Black journalists,” he said. And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” Again, “it goes back to storytelling,” Blackwell said. “It

Communications 86

Communications Storytelling Government Community 86

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Tailor your pitches and programs to focus on securing coverage in the outlets that are important to your audiences. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78