Remove 2023 Remove Media Relations Remove Pitching Remove Storytelling
article thumbnail

3 Media Relations Opportunities for 2023

Stern + Associates

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023. With editors wanting more and more content in 2023, we’ll be there with your unique point of view.

article thumbnail

Meet the Media: Jade Brasher, Senior Editor at FleetOwner

Bianchi Biz Blog

My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What advice do you have for PR people that want to pitch you? I see more value from pitches that get straight to the point, show me a problem, and then show me a solution.

Meeting 105
article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Relationship building takes time.

Training 195
article thumbnail

Passion Communicates. Without It, There is No Story to Tell.

Landis PR

By Makenzi Jordan Rodriguez February 5, 2023, was the 65th annual Grammy Awards Ceremony. As public relations practitioners, we are often tasked with creating media releases, blog posts, pitches, social media programs and much more, all with tight deadlines. Photos courtesy of Pixabay The post Passion Communicates.

article thumbnail

The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

Radio 75
article thumbnail

Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage. It’s considered the most credible and influential source for storytelling. Does it have the same impact as earned media? . But can we say that for sponsored content ?

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 190