Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Imagine your grandpa trying to download software on his new iPhone, and you get the picture. Enter key messages and quotes; select tone, length, and format.

Communications 40

Communications Marketing Technology Data 40

Burrelles Fresh Ideas

MAY 9, 2023

According to Ragan’s 2023 Communications Benchmark Report , 33% of respondents said a lack of measurement is one of the things most holding them back from producing better communications. Even though I’m familiar with the framework and have been writing about it for nearly a decade, I found the tutorial extremely beneficial.

Measurement 40

Measurement Comparison Advertising Advertising 40

Stephen Waddington

JUNE 26, 2018

AI is already writing news reports for the Associated Press, creating and optimising ads on Facebook, and producing movies such as Zone Out. By 2023 AI will impact areas of PR such as stakeholder mapping, risk analysis, auditing, and behavioural analysis. You can read my analysis of Valin's work and download his paper here.

Ethics 69

Ethics Analysis Technology Data 69

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

NOVEMBER 29, 2022

This week, I finally got around to reviewing the 13 th annual B2B Content Marketing Benchmarks, Budgets, and Trends report for 2023. The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” I’ve added emphasis on the words, “ attract and retain a clearly defined audience.”.

Content Marketing 128

Content Marketing B2B Marketing eBook 128

Contently - Strategy

MARCH 5, 2024

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. Download our 2024 Finance Content Trends Report for more insights! But just like bottled water, it’s the packaging that counts.

Financial 52

Financial Content Marketing Examples Banking 52

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. If you have a small team or just want to polish up your writing before sending it off to an editor, there are some helpful tools for you.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. If you have a small team or just want to polish up your writing before sending it off to an editor, there are some helpful tools for you.

Digital PR 62

Digital PR Tools Google Pitching 62