Prohibition

FEBRUARY 13, 2023

Meta expands on advertising rules Under new advertising rules introduced by Meta, advertisers on Instagram and Facebook will be limited in their ability to use personalised data to advertise to under 18’s. TikTok are also testing a feature to ‘refresh’ the ‘For You’ Page.

Instagram 62

Instagram Social Media Twitter Media 62

Prohibition

OCTOBER 7, 2022

This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. LinkedIn expand their advertising tools.

Instagram 62

Instagram Social Media Video Twitter 62

Prohibition

AUGUST 25, 2022

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. This has been met with significant backlash amid the online community so it will be interesting to see whether Meta decide to backtrack on this, or continue to push to keep Facebook innovative.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Communications Conversations

JANUARY 20, 2022

However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). Momentum is high–and it’s not going anywhere thanks to in-car audio systems, the continued proliferation of smart speakers and the ease with which we can all listen to podcasts on our phones in 2022. Your people who advertise FOR you!

Brand 113

Brand Branding LinkedIn Twitter 113

PRSay

OCTOBER 17, 2022

Between 2021 and 2022, we’ve done a lot to show we are the trusted [sources of] information. On TikTok, there is a trend with this song about corn. I’m hoping that [our message] will resonate beyond Florida and our community here in Collier County. Don’t pay attention to some meme you see on Facebook or Twitter.

Communications 185

Communications Video Social Media Facebook 185

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Thanks to David for leading the way to innovation in marketing, PR, and communications. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JUNE 6, 2023

Uses AI to analyze user generated content to highlight “changes, shifts, and trends in online conversations that teams may have otherwise missed.” This compares to 13% growth of total ARR in Q1 2022. New PR statistics Below are some PR statistics I’ve seen stemming from the PR tech vendor community this month. Video Analysis.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. So, I consulted Google Trends. Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. Revenue fell to $13.8

Publicity 85

Publicity Survey Enterprise Pitching 85

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Financial Services Organizations Social Media Interview Key Points. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US.

Communications 122

Communications Crisis Internal International 122

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Summer travel trends we’re seeing Increased demand for sustainable travel : As environmental concerns continue to rise, travelers are becoming more conscious of their carbon footprint and looking for sustainable travel options.

Travel 40

Travel Tourism Airlines Hotels 40

Prohibition

JANUARY 23, 2023

Since 2022, all video uploaded to the channel is now a reel. Instead, focus on using ‘trending’ audio. A simple google search will reveal trending audio that you and your brand could potentially use in its video. Twitter videos should always feature trending, relevant hashtags.

Video 62

Video Social Media Instagram Media 62

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. trillion in 2019, ramping up to $3.9

Conference 40

Conference Marketing Analytics Case Study 40

Shift Communications

APRIL 13, 2022

Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content. Twitter Trends & Changes. Sharing user-generated content is also essential to cultivating a community.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022.

Education 108

Education Course Nonprofit Resources 108

Communications Conversations

FEBRUARY 29, 2016

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” ” It was based on trends I’ve seen with clients, tidbits I’ve picked up in talking to industry friends and little bits of information I’d stowed away from articles and posts I’ve read on the interwebs.

Analytics 60

Analytics Instagram Mobile Employee 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Newsfile

NOVEMBER 14, 2023

starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Clear and present AI “A renewed focus on and commitment to internal communications. This emerging trend poses worrisome implications for journalists, PR professionals, and publishers alike.

Writing 192

Writing Communications Marketing B2B 192

Prohibition

OCTOBER 31, 2022

Facebook groups are having a major update as per the announcement at the sixth edition of the Facebook Communities Summit. These updates aim to help users better connect with communities and facilitate better content sharing, as Facebook has always been a connected, community platform.

Instagram 62

Instagram Social Media Twitter Media 62

PRSay

JULY 26, 2022

She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards. The value of PR and communications in India has a new dimension, especially post COVID-19. Festivity promotions are no longer a marketing domain, and integrated campaign ideas are the trend.

Local 133

Local Crisis Management Internal International 133

Contently - Strategy

DECEMBER 28, 2022

The nonprofit OpenAI and its GPT-3 large language model provide the foundation for DALL-E, and as of November 2022, anyone can access it. Copysmith.ai : This AI tool is specific to e-commerce companies and the paid advertising campaigns they create to drive conversions. Users get 50 “credits” when they sign up.

Creativity 82

Creativity Enterprise Tools Training 82

HMA Public Relations

DECEMBER 29, 2017

Bill : Do you think…I think, yeah, that trend will increase. If you look at the cost per…At least…Well, I’m looking at it from the e-commerce advertising standpoint which isn’t necessarily their end consumer. Join us in the eCommerceFuel private community. Bill : I agree. Bill : Yep.

Retail 49

Retail Facebook Real Estate Google 49