Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. The media relations struggle. Communications technology. 2021 Strategic Communications Survey Final from Frank Strong.

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Survey Communications Ethics Measurement 122

Sword and the Script

MARCH 22, 2022

She continued, “Given communicators’ unique talents in stakeholder relationship management, it would make sense that CCOs and their teams are being asked to play a central role in efforts to improve collaboration and other employee-related outcomes across the organization.”. from November to December 2021.” Image credit: Unsplash.

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Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. million, up 9% from 2021 and 15% growth YoY on a constant currency basis.” million in 2021.

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Critical Mention

MARCH 19, 2021

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

Software 78

Software Energy Technology Internal 78

Solo PR Pro

DECEMBER 12, 2023

The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022. Clouds, fog and tears in Media Relations To say that the media landscape has changed is an understatement. Fire the meteorologists, the interns can do the weather PR has always had a PR problem.

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Policies Creativity Internal International 68

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. These findings echo last year’s JOTW Strategy Communication Survey, published in June of 2021.

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Survey Corporate Communications Financial 82

Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. A year later, CES2021 reported 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance.

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Data Automotive Transportation Mobile 75

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests. The service will no longer be available as of August 1st 2021 [sic].”

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Pitching Report Software Survey 90

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Content picks. Try our services.

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Tools Survey Pitching Analytics 101

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The sources I grew to know in the space weren’t fatigued by media questions yet and seemed genuinely excited to share what they know. Describe the craziest or most fun story you have written.

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Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. Sylca Kleiner. “We

Automotive 70

Automotive Training Travel Meeting 70

The Hoffman Agency

NOVEMBER 23, 2021

Well, my internship officially ended on August 31, 2021. That said, I’m incredibly grateful that I was given the opportunity to intern with The Hoffman Agency, which ultimately led to me landing a job and getting to stay here longer! Our cohort met once a week, and it was a time where we could talk about anything and everything.

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Internal International Meeting Writing 36

wiredPRworks

FEBRUARY 14, 2022

With an emphasis on using social media to help tell a more impactful story, her strategies lean towards pivoting as technologies shift to encourage fresh and engaging content. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021.

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Social Media Trends B2C Media 52

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

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Technology Software Resources Pitching 94

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. It finished the full year 2021 with $403 million in sales and was cash-flow positive. It spent $40.5

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Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Internal comms takes center comms stage in hybrid work.

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Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. .” Clear and present AI “A renewed focus on and commitment to internal communications.

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Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. trillion in M&A transactions in 2021. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe.

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Reputation Technology Tools Data 86

Sword and the Script

MAY 3, 2022

billion in 2021 . While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. That’s the first story in this month’s roundup of PR technology news. PR spending on media intelligence grows. billion in 2021.

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Software Study Pitching Analysis 101

Critical Mention

JUNE 8, 2021

As the company scales rapidly and continues to grow, customers are finding that the native, connected features built internally rather than through third-party connections, provide a more seamless user experience than other platforms in the industry can provide. .

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Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2021. 66% said conferences (including virtual).

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Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. This goes for “media intelligence”, “business intelligence” and “consumer intelligence.”. Critical Mention announced , “Instagram tracking as part of its Earned Media Suite.”

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Software Case Study Pitching Technology 86

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

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Survey Marketing B2B Study 178

PR in High Definition

JUNE 28, 2022

The media landscape has been changing for many years. From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. and it’s important for PRs to be honest with our clients about this.

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Maxim Behar

JANUARY 24, 2022

He was recognized as one of "The 10 Most Influential Media Leaders of 2021" and his influential story made it to the cover. in Global Public Relations Changes at Sofia University. His first graduation was from Prague University on International Economic Relations. Self-confidence, knowledge, quick decisions and.

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Ethics Creativity Leadership Crisis Management 52

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. In Food Logistics’ September 2021 issue, I wrote an article titled “Post-Pandemic Grocery Shopping.”

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Meeting Media B2B Transportation 69

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news.

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Trends Trade Shows Agency Communications 52

NewsWhip

JULY 29, 2021

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. But fortunately, there’s a lot of tools out there and technology vendors that are doing surveys at scale for across different brands. I mean, we work with a number of Fortune 500 companies in the technology industry and other industries as well. Watch webinar. Read transcript.

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Landis PR

MARCH 7, 2022

The topics I regularly cover are wide-ranging: vehicle safety, investigations and recalls, the regulation — or lack thereof — of new technologies and U.S. I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months.

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Automotive Meeting Policies Media 52

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

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Local Crisis Management Internal International 133

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. PR and communications predictions.

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