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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021.

Ethics 178
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Essential Cybersecurity Insights for Business Leaders

Stern + Associates

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S.

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The Role of Ethical Leadership in Building Influence: A Female Perspective

Ethical Voices

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52
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The AI Gold Rush: Understanding & Unlocking the Potential of Generative AI for Business Growth

Stern + Associates

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” Artificial Intelligence’s Transformative Impact on Marketing As technology evolves, marketing strategies have to change as well. Levy Teaching Award.

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Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

Sword and the Script

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. Communications technology. About the 2021 JOTW Strategic Comms Survey.

Survey 121
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

billion to the UK economy (Public Relations and Communications Association, 2021). A body of knowledge, ethics and certification are the three foundations of a profession. Participants responded to questionnaires with the results aggregated and shared with the groups for up to four rounds. Organisational Capabilities.

Publicity 167