Agility PR Solutions

JUNE 18, 2021

The post How effective is email marketing in 2021? Trends to watch appeared first on Agility PR Solutions. Ever since the COVID-19 pandemic that took the world to its knees in 2020, we have been experiencing what can be called a frenzied society with its roles, rules, and the ways of operation altering regularly.

Trends 165

Trends Marketing Brand Branding 165

Agility PR Solutions

MARCH 23, 2021

What changes are the trends that frame the need for the best practices. The post 5 tips for more effective brand communications in 2021 appeared first on Agility PR Solutions. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change. 2020 was a gut punch, and after […].

Communications 161

Communications Brand Branding Trends 161

NewsWhip

OCTOBER 21, 2021

If it seems as if fall and winter promotions started early, it’s true – we noted in our latest holiday food and beverage trends report that holiday foods and beverages began to trend in July, priming buyers for the festive season. We’ll look into some of the top holiday food and beverage trends taking shape this year.

Trends 78

Trends Pinterest Report Brand 78

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.

Report 156

Report Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

APRIL 8, 2021

The Crenshaw team is delighted to be nominated for a 2021 SABRE Awards North America. The 2021 North American SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries. . SABRE winners will be announced May 11 during a virtual awards ceremony.

Reputation 156

Reputation Trends Brand Branding 156

NewsWhip

SEPTEMBER 22, 2021

Every year the obsession around Halloween seems to grow, and in 2021 our research showed that media coverage of the holiday began as early as July. As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . Brands release new Halloween candy and bring back old favorites.

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Trends Instagram Viral Brand 78

Onclusive

DECEMBER 16, 2020

The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. What will be our “new normal”?

Industry 221

Industry Content Marketing Corporate Analytics 221

5W PR

DECEMBER 7, 2020

Acquiring new customers was cited as the top 2021 social media outcome by 73% of marketers, up from 46% last year. That was followed by brand awareness (64%) and driving conversions (45%). Understanding the type of content and how much interaction customers want are the biggest challenges for brands using social media.

Social Media 103

Social Media Trends Media Policies 103

Agility PR Solutions

JULY 26, 2021

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

Consumer 160

Consumer Brand Branding Study 160

Karen Freberg

FEBRUARY 8, 2021

Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. Here are some trends I saw from the Super Bowl. Some things still happen even in 2021. It’s all about the data.

Social Media 104

Social Media Trends Media Reddit 104

NewsWhip

AUGUST 19, 2021

Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of Information, to discuss misinformation and current trends regarding the topic. Why brands should care about misinformation. Misinformation will continue to persist.

Trends 78

Trends Publicity Reputation Advertising 78

NewsWhip

SEPTEMBER 8, 2021

In the winter, brands utilize peppermint, mocha, and chocolate, which are flavors that are associated with comfort and nostalgia. Food and beverage brands need to be proactive when it comes to planning ahead, and that includes following the trends to find the best flavors possible to incorporate into their strategy. .

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Trends Hotels Brand Branding 145

Agility PR Solutions

MAY 5, 2021

The post 2021 consumers value authenticity, loyalty and personalization—is your brand listening? appeared first on Agility PR Solutions.

Consumer 155

Consumer Brand Branding Data 155

Konnect Agency

OCTOBER 21, 2020

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. As we head into the new year, there are certain trends that will dominate as businesses adapt to the changing landscape. Brand Activism.

Trends 52

Trends Marketing Mobile Retail 52

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. The post 3 Executive Communications Trends for 2024 appeared first on Stern Strategy Group.

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Trends Communications Conference Leadership 116

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.

Travel 91

Travel Trends Tourism Transportation 91

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Social ad spend skyrocketed in Q4 2020.

Social Media 118

Social Media Trends Media YouTube 118

Agility PR Solutions

DECEMBER 6, 2020

Going into 2021, businesses and brands will need to readjust and refocus their PR efforts. The pandemic is still raging, and traditional in-person PR events and stunts for brand awareness are still out of the question—2021 will be the year for thought leadership. Why thought leadership?

Leadership 155

Leadership Brand Branding Analysis 155

Agility PR Solutions

NOVEMBER 21, 2021

With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. The post 2021 consumer expectations are shifting—and opportunities for innovation abound appeared first on Agility PR Solutions.

Consumer 146

Consumer Retail Brand Branding 146

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Today brand customers want an experience that is as frictionless as possible. These types of customer-centric innovations are helping redefine customer satisfaction and should be an interesting trend for PR campaigns to include on behalf of cloud data clients and their customers. Customer experience is king. The hybrid cloud expands.

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Trends Privacy Technology Data 182

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

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Video Brand Branding Instagram 148

Agility PR Solutions

JULY 28, 2021

The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses. The post Consumers crave more personal, conversational brand messaging with local businesses appeared first on Agility PR Solutions.

Local 148

Local Consumer Brand Branding 148

PRSay

OCTOBER 13, 2021

11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. He recommended that communications people pay attention to research on trends in misinformation and how to counter it. “We

Communications 148

Communications Pharmaceuticals Corporate Film 148

5W PR

NOVEMBER 9, 2020

With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works. Without a doubt, technology will shape PR careers in 2021.

Publicity 88

Publicity Technology Industry Social Media 88

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Here are a few of the winning multicultural marketing strategies we saw in 2021. Strategies that consumer brands who serve multiple cultures (which should apply to most!) In 2021, we began to see brands step away from the status quo.

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Trends Marketing Consumer Community 78

Agility PR Solutions

JUNE 27, 2021

“Patriotism” is taking on a skewed meaning in today’s divisive culture, and these differing views of the term are reflected in this year’s Most Patriotic Brands results from brand engagement and customer loyalty research consultancy Brand Keys.

Brand 85

Brand Branding Survey Consumer 85

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” What about Twitch? LinkedIn video? Never fear! What happened here?,” asked Arik.

Social Media 62

Social Media Trends Marketing Viral 62

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements.

Trends 71

Trends Reputation Course Media Relations 71

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. Meanwhile, TikTok trends younger Hispanic and African-American women with lower incomes and some college. Twitter trended much younger.

Social Media 103

Social Media Report Pinterest YouTube 103

Konnect Agency

NOVEMBER 23, 2021

Nothing seems to ring more true than how quickly 2021 flew by! It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

Stephen Waddington

JUNE 17, 2021

The Online Nation 2021 Report published by Ofcom provides insights into use of the internet in the UK. Ofcom’s Online Nation 2021 Report covers every aspect of adoption and behaviour on the internet in the UK. We’ve pulled out trends from the 185 page report across eight areas. million users in March 2021.

Retail 88

Retail Mobile Facebook Instagram 88

Agility PR Solutions

OCTOBER 18, 2021

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago. appeared first on Agility PR Solutions.

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Study Brand Branding Survey 154

5W PR

DECEMBER 29, 2021

With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended. Social Media E-Commerce.

Social Media 60

Social Media Trends Media Instagram 60

PRSay

JANUARY 14, 2022

It’s not like 2021 was a tunnel of love. Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Your brand and nonprofit can be that solution, but there’s a catch. More than 90% of a brand’s social mentions are from people not following the brand. Trolls will find you.

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Communications Trends Nonprofit Radio 165