Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 108

B2B Survey Pitching Software 108

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. What advice do you have for PR people that want to pitch you? And please be patient with pitching; I cannot reply to most pitches.

Meeting 87

Meeting Media Pitching Newspapers 87

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Insights for better relationships with the media. Think about how much work that is: try writing a blog post every day – then add two more.

Study 170

Study Communications Survey Pitching 170

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. But according to Muck Rack’s survey, nearly six out of 10 (57 percent) journalists prefer to be pitched on Mondays.

Pitching 191

Pitching Survey Report Social Media 191

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

NOVEMBER 12, 2020

This should be easy to understand, but it’s important to remember: The people on the other side of those emails are going through just as many complicated times in 2020 as you are. A combination of understanding, relationship-building and sensitivity to the challenges of a journalist’s life can go a long way, especially in 2020.

Journalism 211

Journalism Report Interviews Meeting 211

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Flack's Revenge

OCTOBER 15, 2020

Are the relevance and influence of media declining, when there’s record mistrust of the institution? If media influence and relevance are in question, where does that leave PR? The media alarm over this also says something about how they cover tech. The irony is that pitches from startups often go ignored by major media.

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Journalists respond to just 3.27% of pitches. About one in three (35%) of reporters open a pitch within the first minute after it was sent.

Creativity 98

Creativity Study Ethics Publicity 98

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. An annual survey by PRWeek found the median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Did you know? Notified by Intrado gets close.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. traditional PR pitching) 34% said paid services (e.g. According to the survey, the average blog post is 1,269 words.

B2B 151

B2B Study Blogging Marketing 151

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. blogs #bloggers #publicrelations #contentmarketing #content — Frank Strong (@Frank_Strong) February 15, 2020 4.

Company 101

Company Survey Pitching Report 101

PRSay

FEBRUARY 20, 2020

In 2020, the Royal Family has dominated conversations from London to Los Angeles. Don’t forget: If you are pitching an embargoed story you need to be responsive and have experts available in advance when the media inquiries start pouring in. You don’t want to play favorites.

Radio 197

Radio Tools Journalism Interviews 197

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Landis PR

MARCH 29, 2021

I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. I love movies and entertainment, so I would love to attend an award show, interview the nominees and winners and write a story about the night.

Meeting 96

Meeting Media Local Interviews 96

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. ” ~ Tressa Robbins , Customer Onboarding VP / Content & Social Media Manager, Burrelles 37.

Writing 194

Writing Communications Marketing B2B 194

PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. So, what is the goal of the PR pitch? Pitches that grab reporters.

Pitching 193

Pitching Report Media Writing 193

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. A human element can always capture the interest of a reader and make the content more relatable. What advice do you have for PR people that want to pitch you?

Groups 55

Groups Meeting Transportation Media 55

PR in High Definition

JULY 24, 2019

Think ‘more than media’. Plucking out media relations and assigning a PR agency to ‘generate coverage’ is just like eating some cake filling, with no cake. Thinking ‘media relations only’ is very limited and it lacks the ambition to fulfil the real potential and broaden the picture. Measure your share.

Reputation 48

Reputation Measurement Media Relations Agency 48

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Bianchi Biz Blog

JANUARY 24, 2022

I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. They were all very kind to me when I was writing for 605 Magazine and could barely put two interview questions together. Automoblog came along in 2014 and AutoVision News in early 2020. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. AI writes the editorial calendars. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 22, 2020

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why.

Content Marketing 91

Content Marketing Marketing Analysis Survey 91

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. one pitch”) to more of an outreach tool.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

AUGUST 3, 2021

In late 2020, Brandwatch was named a leader in a similar report titled “ social listening platforms.” This is a progression of a feature the company announced last month, where its software reviews your pitch and suggest reporters. Cison has not named a replacement at the time of this writing. Media relations.

Software 86

Software Case Study Pitching Technology 86

Bianchi Biz Blog

JANUARY 25, 2021

As the long, challenging year of 2020 recedes in our rearview mirror, I’m focusing on changes in automotive mobility use as we acclimatize to new work, study, and shopping habits, locations, and policies. My analyst career stretches back to 1999, but my first foray into writing stories was as a Forbes contributor in 2011.

Automotive 70

Automotive Meeting Industry Media 70

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2020. It takes an average of 4 hours to write in 2022. to approximately $5.5 billion in 2021.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 They have previously offered re-targeting based on earned media audiences, which is rather novel. years, having joined in September of 2020. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

PR Insiders

AUGUST 26, 2021

In the spring of 2020, we encountered something we rarely if ever had faced in the more than three decades that News & Experts has been in existence. Under those conditions, how could we pitch clients whose expertise and messages had absolutely nothing to do with medicine or health?

Media 78

Media Print Education Radio 78

Sword and the Script

NOVEMBER 7, 2023

Muck Rack has always taken a different approach to compiling media lists. As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. That’s basically adding about one-third more possible relevant contacts to your list.

Employee 137

Employee Software Survey Tools 137

Bianchi Biz Blog

JUNE 21, 2021

I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them. I joined The Detroit News in April 2020. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 95

Meeting Report Automotive Real Estate 95

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 85

Pitching Survey System Technology 85

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Because they’d have to do it a dozen times over for every media database. 9) OnePitch analyzes 1,000 pitches for trends. 11) Quick hits.

Software 103

Software Analysis Data Tools 103