PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Among them, do brands have a responsibility to develop a public political strategy? Now, some Americans demand that organizations behave like activists. Clear messages on complex issues are important.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

PRSay

APRIL 13, 2021

It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? April is Accreditation Month at PRSA.

Telecommunications 197

Telecommunications Community Ethics Financial 197

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? Then you all know what happened in March 2020.

Ethics 81

Ethics Data Crisis Apparel 81

Reputation Specialist Michael Toebe

AUGUST 19, 2021

Regardless of whether the person labeling another person in a way meant to hurt them is successful in their legal defense and possibly receives help from the court with their legal costs, one’s own reputation, ironically gets called into question when they are being sued for blaming someone else for ugliness.

Financial 52

Financial Reputation Reddit Ethics 52

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 180

Reputation Privacy Banking Ethics 180

Flack's Revenge

JULY 3, 2019

But people are often careful about sharing provocative views in public or at family gatherings or at work. Hindsight is 2020. Emily said: “I think it is fair for brands to take sides in culture wars, especially if a brand ambassador is being called out by the public as a bad role model. Either way, they placed their bet.

Brand 149

Brand Branding Ethics Company 149

Sword and the Script

JANUARY 12, 2021

A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services.

Financial 89

Financial Video Survey Google 89

PR in High Definition

OCTOBER 26, 2020

It is the term used to describe the public denouncing of the behaviour or beliefs of a person, group, or business via online platforms and the act of calling for others to acknowledge and engage with them no longer. These are social, ethical, and moral matters. Clearly, the public is demanding more of businesses than in the past.

Groups 62

Groups Employee Leadership Examples 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Prowly was acquired by Semrush in 2020, in a move I think could be interesting.

Software 85

Software Pitching Internal International 85

Buzzstream

JULY 7, 2021

Truliant brought on Inseev Interactive as their link building provider in October, 2020. This approach can include providing quotes, participating in interviews and podcasts, or becoming a regular contributor to relevant publications. The situation. They also wanted to focus on two of their Learn hub pages.

Case Study 113

Case Study Study Strategy Leadership 113

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. When executed properly, newsjacking can serve to gain publicity and enhance brand presence. But is newsjacking still the right move for your brand?

Ethics 103

Ethics Trends Social Media SEO 103

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. There’s no point in building a reputation if the startup is facing an existential threat. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

SEPTEMBER 18, 2020

Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. I caught up with four of the authors this week ahead of publication to ask them about some of the biggest issues facing our profession. FuturePRoof was founded by Sarah Waddington in 2015. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Cision

APRIL 27, 2017

Not surprisingly, Mark Schaefer had plenty of other insights on content marketing such as “30 percent of searches will be done by voice by 2020.” It’s your job to supply it in a format that enables them to tell your story in the best possible way for your brand’s reputation. Terrified your content will never be seen again yet?

Data 264

Data Leadership Tools Advertising 264

Stern + Associates

JANUARY 6, 2022

Navigating the Ethics of Artificial Intelligence. AI and robotics pioneer Professor Ayanna Howard – entrepreneur and best-selling author of “ Sex, Race and Robots” (2020) – helps organizations identify potential threats encoded in AI , algorithms and search engines, including biases that can stigmatize certain groups and influence users.

Leadership 62

Leadership Policies Engineering Technology 62

ImPRessions - Crenshaw Communications

MARCH 12, 2019

For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.” Shine announced his resignation last week, and though he will reportedly join the Trump 2020 campaign, the shift was seen as a soft landing for the former Fox executive.

Reputation 214

Reputation Ethics SEO Agency 214

Sword and the Script

DECEMBER 11, 2018

Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. “I 15) Ethics in PR revisited.

Social Media 96

Social Media Marketing Media Creativity 96

PRSay

MARCH 4, 2021

While ethical communications practice means that professional communicators should not be creating this type of content to begin with, if this law passes, then it signals a new digital environment where social media are going to be more active in regulating paid content. John Elsasser is PRSA’s publications director.

Communications 170

Communications Policies Advertising Advertising 170