ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Twitter Spaces.

B2B 405

B2B Social Media Media Instagram 405

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. A new decade is upon us. Who cares and why?

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

FEBRUARY 4, 2021

However, in 2020, citing concerns over access to user data, the Trump administration deemed the Chinese-owned app a national security threat and sought to force a sale of its U.S. In October 2020, Ocean Spray received an unexpected boost from a user-generated TikTok video. We embrace creativity. After its U.S. operations to U.S.

Brand 176

Brand Branding Film Viral 176

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content.

Trends 151

Trends Nonprofit Consumer Newspapers 151

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Patti is also Forbes contributor and public speaker. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

Stephen Waddington

JANUARY 27, 2021

In April 2020 it dropped by four-fifths and picked up as restrictions eased during the summer. According to the ONS recruitment recovery in the UK economy slowed in October to December 2020, with an estimated quarterly increase of 81,000 vacancies to 578,000. Hiring has previously been impacted by lockdowns.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. There were some serious PR blunders in 2020.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

FEBRUARY 6, 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? Entering 2020, there were 800,000 active podcasts. Where to start: 224: 8 Big Content Marketing Predictions for 2020. The creators: NPR’s mission is to create a more informed public. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Michelle Garrett | Garrett Public Relations. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. Marketing be nimble.

Marketing 167

Marketing Employee Content Marketing Training 167

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year.

Trends 130

Trends LinkedIn Video B2B 130

Contently - Strategy

JULY 22, 2021

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018. Read more: New Study: Should Brands Take a Public Stand on Politics? 16) Creativity as an employable skill. Read more: Is Creativity a Skill or Talent? also see why ?).

Survey 103

Survey Marketing B2B Content Marketing 103

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. What’s your wish for the industry as we head towards 2020? Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

Konnect Agency

FEBRUARY 26, 2021

2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters. Simply put, one of the most effective methods to bring your brand story or product to life is via meaningful and creative content.

Brand 52

Brand Branding Marketing Storytelling 52

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. What’s your wish for the industry as we head towards 2020? Let’s talk about data.

Interviews 60

Interviews Agency Industry Measurement 60

OnePitch

APRIL 14, 2022

There are a few that stand out, but what’s top of mind is a pitch from 2020 that was a result of a survey we conducted for a healthIT client all about patients and telehealth – what consumers like about telehealth, if they wanted their healthcare provider to utilize telehealth moving forward, etc. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. The role of public relations in this new world must also adjust. Photo courtesy of Unsplash.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. “I

Social Media 90

Social Media Marketing Media Creativity 90

Mark My Words

JANUARY 14, 2021

‘We do this through our non-profit work within Archewell Foundation 501(c)(3), in addition to creative activations through the business verticals of audio and production.’ ‘It’s a place where compassion matters, communities gather, and storytelling is the engine.

Technology 60

Technology Community Crisis Fashion 60

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 190

Writing Communications Marketing B2B 190

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. For most of 2020, b2b software has had about twice as much interest. .” ” In Q1 of 2020, new leads increased 115 percent year-over-year. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. For most of 2020, b2b software has had about twice as much interest. .” ” In Q1 of 2020, new leads increased 115 percent year-over-year. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

DECEMBER 28, 2022

billion in 2020. Effective storytelling improves valuations. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. 66% said conferences (including virtual).

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To CSR Is a Popular Use Case That Often Lacks Creativity. They had an obligation to share their knowledge with the public. Like Hippocrates said, medicine is an art and a science. Methodology.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To CSR Is a Popular Use Case That Often Lacks Creativity. They had an obligation to share their knowledge with the public. Let this be your prescription for success. [If Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52