Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Local 107

Communications Conversations

APRIL 17, 2020

Steak-umm (@steak_umm) April 7, 2020. Especially given consumers are looking for brands to take leadership right now. Most recently, just yesterday, they interviewed their vice president of consumer insights to discuss the effects of COVID-19 on consumer behavior and food trends. Makes sense, right? Very transparent.

Social Media 198

Social Media Brand Branding Employee 198

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Landis PR

OCTOBER 11, 2021

This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. . 4 examples of successful virtual events in 2020—and what made them work Agility PR Solutions. Content creation.

Local 98

Local Newspapers Sports Video 98

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Facebook is mentioned by 66 percent of respondents, while Twitter is mentioned by 59 percent, indicating that these two channels should be included in your emergency communication strategy.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Contently - Strategy

AUGUST 17, 2020

A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March. For live video to succeed, it has to offer something consumers can’t get anywhere else. The company The Tour Guy has also made the switch to virtual tours hosted by local guides. See y’all Monday!

Travel 145

Travel Video Industry Tourism 145

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Empathy, care, and continued commitment.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. Localized Marketing. The rise of mobile changed the way we consume information, with huge impacts for brands.

Mobile 60

Mobile Examples Brand Branding 60

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. Local news is most valued but is on life support. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. The future of news is complicated. There are no easy answers.

Newspapers 103

Newspapers Print Local Television 103

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. First, it feeds the need for consumable content. Research where your potential customers like to spend their time online, what media they consume, who they listen to, and who they avoid.

Publicity 63

Publicity Small Business Advertising Advertising 63

Communications Conversations

OCTOBER 29, 2014

Twitter and Facebook are the new newsfeeds. One of the things I appreciate most about my local paper is that they hire and employe professional journalists. Learn about LOCAL news–you know, that place where you live? But, one of the only places I can get local news coverage is my local newspaper. We recycle.

Newspapers 152

Newspapers Print Local Instagram 152

Stephen Waddington

MARCH 15, 2021

The PRCA Census for 2020 showed 12% non White professionals in the industry. However, for broad consumer style panels, options such as Google Surveys (not to be confused with Google Forms), provide quick low cost research that can be used for basic awareness tracking. But more than anything else it is representation.

Google 119

Google Data Government Social Media 119

Stephen Waddington

MAY 9, 2020

Consumers have access to the same media and channels. You can publish beautiful branded content via Instagram and Facebook. Where lots of restaurants have simply shut down, Elder & Wolf is local restaurant in Whitley Bay that has reskinned its website and is operating home deliveries from its menu via WhatsApp.

Brand 157

Brand Branding Travel Crisis 157

PRSay

OCTOBER 28, 2020

Although Election Day is fast approaching, the lessons from 2016 have yet to sink in, said Nina Jankowicz during her General Session at PRSA’s ICON 2020 virtual conference today. And what about the response of the technology sector, most notably Facebook and Twitter? Our response, however, exists almost entirely in realms.”.

Government 132

Government Conference Education Exercises 132

NewsWhip

FEBRUARY 26, 2021

You can see that in May of this year (2020) we actually went back out in the field. And we saw a spike in engagement with trusted sources early in the pandemic, both on Facebook and on Twitter. And it seemed to remain the case on Facebook, but we haven’t looked at that data for the rest of the year. Paul: And suppliers?

Brand 78

Brand Branding Media Government 78

Flatiron Communications

DECEMBER 22, 2020

Would self-selecting news consumers suddenly recognize and gravitate away from the misinformation filling their Facebook, Twitter, and YouTube feeds and instead opt to follow outlets with a shared set of standards? Facebook pages in the last 24 hours are from: 1. Are there signs of life in the local news ecosystem?

Journalism 41

Journalism Local Facebook Report 41

Flatiron Communications

JANUARY 7, 2021

Would self-selecting news consumers suddenly recognize and gravitate away from the misinformation filling their Facebook, Twitter, and YouTube feeds and instead opt to follow outlets with a shared set of standards? Facebook pages in the last 24 hours are from: 1. Are there signs of life in the local news ecosystem?

Journalism 36

Journalism Local Facebook Report 36

NewsWhip

MARCH 25, 2020

You may have read Kevin Roose and Gabriel Dance’s excellent piece in The New York Times on Monday about the sheer amount of traffic publishers are seeing from Facebook as a result of the coronavirus pandemic. . Facebook engagements to web articles about coronavirus, Trump, and Biden in 2020. It’s not even close.

Facebook 174

Facebook Crisis Report Data 174