Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals.

Media Relations 173

Media Relations Media Pitching Survey 173

Bianchi Biz Blog

DECEMBER 10, 2020

While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. So in case you missed them, we’ve curated the 10 most-visited blogs posts on our site for 2020. Coming soon!

Blogging 126

Blogging Automotive Conference Crisis 126

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different?

Media Relations 79

Media Relations Pinterest Media Newspapers 79

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. 25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor. Use compassion.

Media Relations 157

Media Relations Journalism Media Survey 157

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2020

The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award. The post Crenshaw Nominated For 2020 PRSA-NY Big Apple Awards appeared first on Crenshaw Communications. This year, we have been nominated in the B2B PR category for our campaign on behalf of event management software company Bizzabo.

Software 156

Software B2B Agency Company 156

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.

Trends 117

Trends Communications Conference Leadership 117

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Repurpose it.

Media Relations 112

Media Relations Media Survey Pitching 112

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. More digital communications; not in person anymore.”.

Survey 133

Survey Communications Measurement Internal 133

PRSay

JANUARY 2, 2020

I suggest for 2020 that you make it a resolution to work smarter, not harder. In the past, when I’d ask communicators about their jobs, they’d often begin by discussing what appeals to them. “I But you have to let go of three false beliefs about working in public relations: 1. You can feel like that.

How To 148

How To Training Creativity Storytelling 148

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

DECEMBER 29, 2020

I was surprised at how well these performed but then, there isn’t another publication that provides such a service. 45-plus Places to Find Communications and Public Relations Jobs. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

SEO 102

SEO Software Resources Newspapers 102

Business Wire

SEPTEMBER 20, 2021

This year, the 2020 U.S. Hispanic Heritage Month takes place every year ( September 15-October 15 ) to celebrate and honor Hispanic Americans. Census Report was released, revealing tremendous growth and change in the Hispanic population, plus a confirmation that the country is becoming more diverse.

Report 322

Report Communications Media Relations Media 322

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Create Quality Social Media Content. An increased focus on visual social content will continue in 2020, because it remains relevant to this generation’s internet users. Utilize Your Earned Media Coverage.

Strategy 83

Strategy Communications Marketing Social Media 83

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more.

Survey 86

Survey Public Affairs Corporate Trends 86

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

JULY 13, 2021

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications.

Communications 166

Communications Survey Education Leadership 166

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. The media relations struggle. Shonali Burke , President & CEO, Shonali Burke Consulting , Inc.,

Survey 120

Survey Communications Ethics Measurement 120

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

Government 103

Government Education Print Ethics 103

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news.

Journalism 187

Journalism Real Estate Survey Report 187

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Need an extra pair of hands? TechCrunch 85%.

Study 169

Study Communications Survey Pitching 169

Barokas

DECEMBER 19, 2019

Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent. These numbers may not be surprising, but they serve as an important reminder for marketing and PR professionals.

Marketing 78

Marketing Employee Trends Study 78

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Garrett Public Relations

JULY 31, 2022

After all, we haven’t had a recession, other than the brief one in 2020, since 2008-09. The post Why You Shouldn’t Pull Back on Public Relations During a Recession appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Some may have forgotten the economy is cyclical.

Publicity 98

Publicity Course Small Business B2B 98

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. The Gray Area of Communicating a Point of View.

Creativity 96

Creativity Study Ethics Publicity 96

Critical Mention

APRIL 28, 2020

The 2020 NFL Draft may not have been conducted in its traditional form but that didn’t prevent publications, TV stations, radio hosts and fans from sharing their thoughts about their favorite picks. 2020 NFL Draft: Online News + Print Results. 2020 NFL Draft: TV Results. 2020 NFL Draft: TV Results.

Radio 78

Radio Print Sports Media 78

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. He recommended that companies communicate a consistent message to audiences, while also being sensitive to their situations.

Agency 117

Agency Crisis Communications Consumer 117

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. It’s really exciting to be a communicator right now.”

SEO 135

SEO Television Measurement Google 135

Sword and the Script

JUNE 30, 2020

That speaks to the well-rounded nature and problem-solving capabilities of the professional communicator. While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. >>> Looking for a B2B tech PR with expertise and execution?

Report 118

Report Publicity Survey B2B 118

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis. What books do you recommend? I may add or remove resources over time.

Resources 120

Resources Publicity Reddit Interviews 120

Sword and the Script

MARCH 14, 2023

That context serves two purposes in this briefing: First, Kwittken is a bona fide public relations person that’s grown an agency, sold it and then stuck around to see things through. The company began developing the product in 2020 and went to market in 2021 with its predictive AI.

Software 85

Software Media Relations Pitching Media 85

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. But media expectations and budget reality are no joke.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

DECEMBER 3, 2021

The public needs credible information, guidance and clarity on emotional topics such as the spread of COVID-19, police brutality and the Black Lives Matter movement. Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust.

Journalism 156

Journalism Survey Ethics Report 156

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Publish Accurate and Relatable Content.

Media 103

Media Exercises Study Social Media 103