Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Analysis 195

Analysis Media Financial Reputation 195

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Blogs, including independent and corporate blogs, can be credible. Read more: What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? Corporate positions tend to pay more than agency positions. How long is the average blog post?

Marketing 78

Marketing Publicity Survey Study 78

PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. Back in Massachusetts, the 68-page complaint alleges that Publicis Health created a “public nuisance.” Publicis Health, part of Publicis Groupe S.A.,

Crisis 164

Crisis Ethics Publicity Marketing 164

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units.

Report 116

Report Publicity Survey B2B 116

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 97

Survey Media Relations Corporate Communications 97

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. ” Tech trends. He creates and edits Issues & Trends.

Trends 95

Trends Crisis Corporate Leadership 95

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

MARCH 26, 2024

The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. In 2019, Chipotle’s #GuacDance campaign was an early viral success on TikTok. Corporations such as Microsoft and Walmart have also shown interest in acquiring the platform. Smith, M.S. ,

Strategy 86

Strategy Viral Social Media YouTube 86

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. These changes set up occasions for lively public discussions for clients. In fact, a quick scan of Google Trends shows us that consumer interest in CCPA is rising as we approach January — so media will follow. Adtech companies can make use of this trend.

Privacy 156

Privacy Advertising Advertising Data 156

Agility PR Solutions

FEBRUARY 4, 2019

America’s CEOs may feel more pressure than ever to speak out on social issues from gun control to immigration—but ask them what they think the business of corporate communications should be and the answer is overwhelming: business.

Consumer 60

Consumer Survey Corporate Publicity 60

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values. Tip 2: Don’t deceive (or double dribble). Tip 5: Keep the team on-message.

Corporate 81

Corporate Crisis Management Crisis Government 81

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. Social listening involves observing and interpreting digital conversations to better understand emerging trends.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 90

Social Media Marketing Media Creativity 90

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

FEBRUARY 23, 2020

Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Reports from the JOTW Communications Survey in 2019 and 2018. What is PR?

Survey 85

Survey Public Affairs Corporate Trends 85

Flatiron Communications

FEBRUARY 2, 2019

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. 2019 PR/Media Questionnaire. Q19) What factors pose the greatest threat to production of quality journalism in 2019?

Media 41

Media Public Affairs Journalism Retail 41

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

ImPRessions - Crenshaw Communications

MAY 10, 2018

When someone asks a public relations person what they do for a living, and the PR person hesitates, it’s only because of Samantha Jones. A new show for 2019 called “Flack” probably won’t clear up any misconceptions; its main character, played by Anna Paquin ( True Blood ), works in celebrity PR. Cregg from The West Wing.

Corporate 136

Corporate Reputation Pitching Trends 136

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 155

Television Instagram Consumer Newspapers 155

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. A 2019 McKinsey study shows a strong correlation between gender and cultural diversity and an organization’s financial performance. Customer obsession and service commitment.

Travel 144

Travel Community Employee Government 144

Sword and the Script

JUNE 25, 2020

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

DECEMBER 21, 2021

Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Several trends that started in 2021 will grow to carry over into 2022.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

As we head into the final months of the year and get ready for 2020, public relations pros are looking back on the year and taking stock of what means most to us in our work lives. Here’s what the Crenshaw team was most thankful for in 2019. Working in public relations comes with many responsibilities, which I’m grateful for.

Conference 156

Conference Employee Retail Trends 156

Sword and the Script

JUNE 30, 2021

Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. Michelle Garrett , PR consultant, Garrett Public Relations. 2019 JOTW Communications Survey. About the 2021 JOTW Strategic Comms Survey.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

AUGUST 1, 2022

Michelle Garrett , PR consultant, Garrett Public Relations. 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey. Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. Shonali Burke , Chief Marketing Officer, Arena Stage.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” The Cision deal was announced in 2019 and closed this year. year-over-year.

Internal 147

Internal International Tools Software 147

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Those results echoed views expressed about press releases on the same survey last year.

Survey 71

Survey Technology Corporate Financial 71

Agility PR Solutions

FEBRUARY 24, 2020

The Business Roundtable’s 2019 statement on the purpose of a corporation and the 2020 Davos Manifesto on the universal purpose of a company have become guiding lights of modern business culture. Purpose has evolved from a well-intentioned buzzword into a critical mandate for brands and businesses in 2020.

B2B 78

B2B Brand Branding Corporate 78

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. A company called iPRsoftware , “exposed data on 477,000 media contacts, including 35,000 hashed user passwords, to the public internet,” according to Greg Otto , the editor-in-chief for CyberScoop. 9) OnePitch analyzes 1,000 pitches for trends.

Software 101

Software Analysis Data Tools 101

PRSay

OCTOBER 11, 2019

But we’re all interested in keeping up with industry trends — and with continuously improving our craft. In our conversations we realized that when we approach our definition of clients as a question rather than an assumption, we discover opportunities to demonstrate the value of public relations beyond the communications team.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Many communicators like them because they serve as a heuristic for the quality of a publication.

Measurement 116

Measurement Communications Survey Web 116