PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 189

Community Brand Branding Advertising 189

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. She is a Communication Major, with an Advertising & Public Relations and Digital Media Double Specialization and a Computer Science Minor.

Publicity 150

Publicity Conference Film Advertising 150

Stephen Waddington

OCTOBER 14, 2019

These are the findings of a literature review over four decades from 1982 to 2019 called Women in Public Relations – A Literature Review (1982-2019). She believes the same issues apply in advertising and public relations. Follow this link to download a free copy of the book. has been exploring in her work on women in journalism.

Leadership 89

Leadership Study Journalism Education 89

Stephen Waddington

SEPTEMBER 7, 2021

Regardless of structure, communicators should focus on being valued and invested in by top leadership. The communication function is commonly combined with marketing, followed by public affairs, and advertising. Communication leaders also said public affairs (45%) and advertising (44%) were part of the communication function.

Corporate 135

Corporate Communications Public Affairs Resources 135

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019).

Government 103

Government Education Print Ethics 103

PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space.

Crisis 167

Crisis Ethics Publicity Marketing 167

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. The trend is moving in this direction.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. Advertising spends big money to rent out someone’s else’s audience. It’s passive and complementary to your existing efforts.

Media Relations 113

Media Relations Media Survey Pitching 113

Stephen Waddington

OCTOBER 21, 2019

Scale of the influencer marketing challenge There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) Annual Report 2018. billion in 2019.

Government 60

Government Publicity Marketing Advertising 60

Stephen Waddington

NOVEMBER 5, 2019

It’s an area where the PR industry has lacked leadership and been slow to provide guidance. In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations. billion in 2019 to £18.4 It’ll take you ten minutes. Here’s a summary.

Insurance 68

Insurance Insurance Government Advertising 68

Stephen Waddington

JUNE 16, 2019

More than a third (35%) of us avoid the new according to the Reuters Institute Digital News Report 2019. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

PRSay

MAY 9, 2019

A key focus for many PR professionals in 2019 is figuring out a way to accurately quantify the impact of their work. After all, PR, marketing and advertising are closely related but not the same — measuring the impact of a well-placed news story is not as easy as identifying how many eyeballs saw a particular ad in a magazine.”

Survey 68

Survey Measurement Communications Advertising 68

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Chris serves on the AMA Chicago Board of Directors, as Director of Sponsorship since 2019 and is the chapter’s next President-Elect.

Financial 52

Financial Social Media Banking Media 52

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships.

Interviews 120

Interviews Agency Advertising Advertising 120

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 52

Financial Conference Agency Resources 52

Mindful Marketing

JANUARY 23, 2021

leadership team members and their degrees: Nick Caton, U.S. By the same token, however, Anheuser-Busch had total operating income of over $16 billion in 2019, and in the same year spent $1.53 on advertising. Is it serious social responsibility or is it a straightforward advertising-spend? billion in the U.S.

Education 125

Education Financial Engineering Transportation 125

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 115) “Advertising.”. 125) “I managed the public profile of my company and my leadership team in all outlets.”. click image for higher resolution).

Employee 151

Employee Print Writing Survey 151

Stephen Waddington

MARCH 10, 2019

Advertising Value Equivalent (AVE) is not an indicator of PR performance in any way whatsoever. UK leadership opportunity on internet regulation thwarted by Brexit This is a dull but important article by me on a report published by the House of Lords on internet regulation over the weekend. There’s still time if you want to chip in.

Marketing 81

Marketing Measurement Government Report 81

Prohibition

MARCH 5, 2020

With that in mind, here are some of the key trends from 2019 and some tips on how you can harness and adapt them to work for your business. This could be anything from sharing and engaging with your brand’s content to publishing thought leadership pieces and participating in interviews for industry publications. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. 16% on marketing analytics. “As

Marketing 66

Marketing Survey Study B2B 66

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

PRSay

JUNE 18, 2019

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. Amy Jacques is the managing editor of publications for PRSA. A native of Greenville, S.C.,

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Maxim Behar

JANUARY 3, 2021

In 2014 my third book was published – “Generation F” expressing my point of view on the new “social media generation” and at the very end of 2019 “The Global PR Revolution” was published first in the USD and then in many other countries in the world.

Local 52

Local Writing Social Media Interviews 52

Maxim Behar

OCTOBER 15, 2023

Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it. Host: When you signed the contract did you then set up M3 or was it your advertising agency? Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Karen Freberg

JUNE 24, 2019

Fast forward two years later, we finally did it for 2019. Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. For example, I got to sit in hearing Sheryl Sandberg from Facebook talk about equality in advertising at Facebook Beach.

Education 64

Education Creativity Pinterest Facebook 64

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Gerry served in leadership positions at Producers Forum Inc., Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. A reset on advertising spend. Justin Goldstein , President & Founder, Press Record Communications.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 200

Writing Communications Marketing B2B 200

Maxim Behar

JANUARY 31, 2024

in a small kitchen, transforming it into a machine for innovative projects and leadership in the Public Relations industry globally. Having successfully completed the Harvard Kennedy School executive program on Leadership in 2019, Mr. Behar has steered the company to numerous awards and significant milestones.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

PRSay

JUNE 15, 2022

Now: Expanding your advertising and marketing to include LGBTQ publications and communities year-round and hiring LGBTQ businesses for diverse tasks, not just your LGBTQ outreach. In 2019, he co-founded The Change Agencies , the first national network of multicultural and LGBTQ-owned and operated PR firms.

Policies 166

Policies Community Corporate Enterprise 166

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. content marketing (64%).

Survey 105

Survey Media Relations Corporate Communications 105

Prohibition

JANUARY 14, 2022

However, if the crisis is more public relations related, such as an offensive advertisement or tweet, then a popular blogger or someone who can appeal to millennials would be better suited. The organisation’s leadership should inform the spokesperson immediately so they can adjust their message accordingly.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62