ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

Internal 136

Internal International Communications Employee 136

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy. With its changing reputation comes a new caution in CEO conduct.

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. They may even face multiple job offers. They may even face multiple job offers. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. We have formed strategic, client-agency partnerships that drive performance and build reputations. Yet as we look at 2018 — and the years to come — there is much that remains to be done. We have come far together.

Survey 132

Survey Ethics Leadership Financial 132

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

His accomplishment has helped cement a reputation as an authority in a poorly understood sector. A company that regularly holds its own entertaining and relevant panel events can quite literally earn the label, because it’s taking the lead in an industry discussion on a trending topic to benefit customers. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Where and how is money being made in journalism and how does that profit affect budgets for stories in newsrooms?

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Shift Communications

JANUARY 29, 2018

Major corporations in the Fortune 500. Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Let’s look at a category reputed to be hit the hardest, publishers of news. Major Corporations. Corporations: 0.05%.

Facebook 110

Facebook Corporate Social Media Data 110

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. This has led to a data revolution, with marketing moving away from being a perceived cost center, to being recognized as a true driver of revenue.

Industry 253

Industry Communications Measurement Technology 253

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

NewsWhip

DECEMBER 4, 2019

This means they need to be aware of societal and cultural trends more broadly, beyond just what they presume matters to their businesses. Corporations have a pretty good handle on the issues that pertain to their industry. APCO: trend analysis and geo relevance. Matt explains it like this: “. More customer stories.

Analytics 78

Analytics Case Study Data Reputation 78

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 The feature allows users to “discover new influencers and publicity opportunities and stay abreast of the industry trends and emerging issues that are discussed on podcasts.”. Meltwater acquires Owler. Meltwater acquired Owler for $24.5

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What’s different about that?

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 22, 2017

I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. It is not easy but it is well worth it.

Internal 70

Internal International Interviews Trends 70

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Good PR people almost never use absolutes, except sometimes when issuing a corporate apology. PR is the guardian of reputation. There are fewer reporters.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Guarding their reputation and work also necessitates new patent/ copyright laws in place. Continued consolidation of media outlets. ” ~ Prof.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2017

11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ). Internet Marketing Trends ). Brands in Politics ). Marketing without Authority ). Talk to Us !

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Mindful Marketing

JULY 26, 2019

This second kind of mistaken identity will become more common if one particular promotional trend continues. As consumers, it’s critical that we recognize when someone is sharing an objective, unbiased recommendation versus one with some corporate connection.

Ethics 70

Ethics Consumer Reputation Corporate 70

Flatiron Communications

FEBRUARY 2, 2019

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. Q18) In 2018, we witnessed the rise of “micro” and “nano” influencers? _Meredith Corp. _WarnerMedia. _Salesforce. Why/Why not? _. _.

Media 41

Media Public Affairs Journalism Retail 41

Deirdre Breakenridge

APRIL 15, 2019

We have all observed the dramatic trends in the world of publishing. The proliferation of independent, digital-first media properties has occurred so rapidly that it has become virtually impossible to keep up with, and just as hard to discern between reputable news sources and everything else. The results were eye opening.

Media 268

Media Data Google Report 268

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. A trend we are going to see happening more in 2019 is the coming together of marketing and customer success.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. This trend will impact all publishers. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Marketing predictions. Creative employee communications.

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. I’m hard-pressed to think of any issue on the corporate side which has risen to the level of a public policy issue where you couldn’t have found the canary in the coal mine first. Chris Lynch: How do you think the state of the media will unfold in 2018? We must get this.

Report 225

Report Media Advertising Advertising 225