Sword and the Script

DECEMBER 21, 2021

David Berkowitz , Founder, Serial Marketers . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ . ~

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. In reviewing the study, I think it has implications for business in public relations and content marketing. PR is the guardian of reputation. Talk to Us !

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Stern + Associates

SEPTEMBER 14, 2017

The post 3 PR Trends that Will Help You Win in 2018 appeared first on Stern Strategy Group. How long have you worked in public relations? Think about how different your job was two years ago, five years ago, or in my case, 14 years ago.

Trends 76

Trends Groups Strategy Publicity 76

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. However, for 2018, the following tactics could have the best results. Contribute.

Brand 114

Brand Branding Reputation LinkedIn 114

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on?

Interviews 284

Interviews Radio Small Business Pitching 284

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Handpicked Related Content. Our Ultimate List of the Best PR Tools for 2018. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). I believe the nuance is this is really an explosion in DIY PR and digital marketers moonlighting in PR. There’s no chance a bona fide reporter (or reputable blogger) will bite.

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 126

Social Media Ethics Trends Viral 126

Critical Mention

FEBRUARY 6, 2020

Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

How To 106

How To Media Radio Print 106

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. No one is immune and the time, effort, and expense it will take to rebuild a reputation far outweighs the cost of maintaining it. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Having recently been introduced to fame in 2018, Antoni Porowski has shown his cooking talents across TV, online publications and his very own cookbook. million followers and counting on Instagram.

Brand 87

Brand Branding Instagram YouTube 87

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 194

Writing Communications Marketing B2B 194

Critical Mention

OCTOBER 21, 2018

The only difference is that in 2018, it’s all about vying for your audience’s attention online. To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. Build your social media platforms.

SEO 74

SEO Strategy Engineering Local 74

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation. Trust is both a flywheel in marketing and key point of differentiation.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Buzzstream

OCTOBER 30, 2018

As of September 2018, G2 Crowd had 6,223 (62% year-over-year growth) do-follow domains; we surpassed (and gapped) Competitor 1, which stood at 5,179 (83% of G2 Crowd), and significantly closed the gap on Competitor 2, which sat at 12,800 (205% of G2 Crowd). . In general, this should be a rule for all types of content production.).

Software 56

Software Report Data Strategy 56

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Best of luck in 2018, because it often comes down to just that. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. SimilarWeb) (48%).

Survey 177

Survey Marketing B2B Study 177

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 112

Strategy How To Content Marketing Analysis 112

Solo PR Pro

MAY 15, 2018

According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service. 80% of marketers say video has increased dwell time on their website. 85% of people say they'd like to see more video from brands in 2018. Video fits alongside the other items in your content marketing plan.

Video 57

Video Marketing Mobile YouTube 57

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 170

Marketing Employee Content Marketing Training 170