2018, Content Marketing, Media Relations and Reputation

2018

Content Marketing

Media Relations

Reputation

The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations

Media Relations Media Pitching Survey

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Big tech’s reputation challenges. In an earlier post, we discussed what makes tech such a different animal.

Trends

Trends Privacy Data Reputation

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Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

Trending Sources

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics.

Content Marketing

Content Marketing SEO Social Media Marketing

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

Defining Your Online Brand In 2018

5W PR

JULY 17, 2018

A brand is actually a company’s reputation – the things that people think about them, and the image that they have both online and offline. Here’s how groups can define their brand in 2018. The post Defining Your Online Brand In 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Brand

Brand Branding Social Media Advertising

The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing

Content Marketing Survey B2B Google

Earned Media Poised for New Prominence in 2018 [UML]

Sword and the Script

DECEMBER 16, 2017

It’s a prediction that’s been made several times before and many years earlier, but for a very different reason: The Future of Marketing Looks More like Public Relations. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. PR Strategy: Paid Media Tactics for Earning Media.

B2B

B2B Media Survey Advertising

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

JANUARY 5, 2018

While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Handpicked Related Content. Handpicked Related Content.

Crisis Management

Crisis Management B2B Reputation Advertising

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

David Berkowitz , Founder, Serial Marketers . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ . ~

Marketing

Marketing Content Marketing Social Media Employee

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey

Survey Report Media B2B

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. Social media statistics from 2020. Effect of thought leadership on reputation and sales. Source: Content Marketing is the New Conference ).

Survey

Survey Marketing B2B Study

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing

Marketing Content Marketing Data Social Media

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing

Marketing Employee Content Marketing Training

Why and How to Switch Media Monitoring Platforms

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. Eric Lebowitz.

How To

How To Media Radio Print

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy.

Social Media

Social Media Marketing Media Creativity

10 Influencers Who Dominate Brand Promotion

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Having recently been introduced to fame in 2018, Antoni Porowski has shown his cooking talents across TV, online publications and his very own cookbook. million followers and counting on Instagram.

Brand

Brand Branding Instagram YouTube

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing

Writing Communications Marketing B2B

Pitch Imperfect: PR’s Lost Art

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). For those plying the lost art of media relations (i.e., My experience working with journalists and presiding over many PCNY-hosted media panels tells me differently.

Pitching

Pitching Journalism Tools Agency

Public Relations Today

The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

5 Trends Shaping Tech PR In 2018

Webinars

Trending Sources

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Webinars

Defining Your Online Brand In 2018

The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While

Earned Media Poised for New Prominence in 2018 [UML]

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

20 PR and Marketing Predictions for 2022

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Why and How to Switch Media Monitoring Platforms

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

10 Influencers Who Dominate Brand Promotion

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Pitch Imperfect: PR’s Lost Art

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