Sword and the Script

APRIL 12, 2022

“So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. Meltwater offers 50 suggested metrics to measure your content marketing.

Software 88

Software Pitching Measurement Enterprise 88

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Our Ultimate List of the Best PR Tools for 2018. Or a correction be issued if it is in print. Content marketing. Handpicked Related Content. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. Media relations is a subset of PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JANUARY 20, 2018

The full paper has examples from various vertical markets including healthcare, energy and travel among others. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Earned Media Poised for New Prominence in 2018 [UML]. 3) AR for publishers (and content marketing). Further, Ms.

Case Study 97

Case Study B2B Study Marketing 97

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Robust analytics and reporting. Critical Mention.

How To 60

How To Media Analytics Television 60

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade.

B2B 60

B2B Survey Case Study Enterprise 60

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Critical Mention. Eric Lebowitz.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JULY 16, 2019

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Critical Mention. Eric Lebowitz.

Media 76

Media Advertising Advertising Measurement 76

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

SEPTEMBER 19, 2017

” 7) If a law firm decided to cut its marketing budget by 10% in 2018, where would you recommend they trim the spend? – print advertising. Boots on the ground interviews with PR, marketing, sales leaders. I would cut: – Social media. – SEO. – paying for leads. – ads in charity programs.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR in High Definition

DECEMBER 13, 2017

Though still in beta, it enables users to ‘pocket’ articles they like throughout the day and then print off all the news and features at the end of the day to read at their leisure in their own home. PR and marketing are no different. Social giants have also already cottoned on to this growing need.

Print 48

Print Consumer Conference Video 48

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 12) July 30, 2018: ShareIQ. Cision acquires ShareIQ which “discovers, analyzes and indexes original pieces of visual content.” million about six months later.

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions.

Content Marketing 103

Content Marketing Print Analysis Data 103

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? They also know Contently gave that information to them.

Case Study 101

Case Study Marketing Study Content Marketing 101

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. If such a newsletter doesn’t exist in your niche (and you’ve done the due diligence) then there may be a sizable content marketing opportunity for you to do it. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018.

Media 95

Media B2B Groups Conference 95

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 6) Finding a content marketing niche.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s I was a print journalist for a dozen years, then made the leap into digital in the late 90s. What are best practices in PR & content marketing measurement?

Interviews 294

Interviews Strategy Content Marketing Advertising 294