Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Beyond PR

APRIL 13, 2017

According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story.

Media 71

Media Automotive Resources Financial 71

PR 20/20

OCTOBER 31, 2017

We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

Communications Conversations

OCTOBER 16, 2017

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. Congratulations!

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

DECEMBER 13, 2016

However, you may have to make a business case for it the first couple of times and pitch it as an experiment. It’s potential media pitch or link for a roundup article. 10) Create an infographic based on key points. 11) Pitch a contributed article to the trade media. Embed a link in your regular monthly email newsletter.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

SEPTEMBER 23, 2015

According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases.

Google 40

Google Trends Community Twitter 40

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

JUNE 9, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.”

Infographics 153

Infographics Comparison Study Retail 153

Contently - Strategy

APRIL 24, 2019

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 84

Pitching Survey System Technology 84

Shift Communications

SEPTEMBER 18, 2017

For example, here’s the remainder of 2017’s calendar for AdAge magazine: My PR team would advise me to craft stories, topics, articles, bylines, etc. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. What current events that week could I participate in, even remotely?

Analytics 132

Analytics Data-Driven PR Data Software 132

Contently - Strategy

JULY 31, 2019

Ideation just means pitching or brainstorming. Most media companies tend to separate search data from the pitch process, drawing a line in the sand between the science and art of publishing effectively. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. ” Ideation.

Content Marketing 85

Content Marketing Marketing Media SEO 85