Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MARCH 2, 2021

The second reason is to acquire customers. For example, to gain a foothold in a new vertical market or geography. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Check out our services.].

Company 150

Company Tools Technology Software 150

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. The Security and Exchange Commission (S.E.C.) As punishment for the systematic abuses, the S.E.C.

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Communications Conversations

APRIL 27, 2017

Chancellor Jim (@ChancellorJim) April 5, 2017. Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC. Now, you might say, my executives don’t have time to handle customer complaints. Chancellor@uwec.edu [link].

Twitter 60

Twitter Customer Service Interviews Employee 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media. You get the idea.

Social Media 68

Social Media Media Customer Service Corporate 68

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. And in 2017, Unilever bought it for $1 billion. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling.

Leadership 93

Leadership Brand Branding How To 93

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. When companies communicate openly, honestly, and clearly, they earn the trust of their customers. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

APRIL 18, 2016

Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements.

Facebook 0

Facebook Mobile Analytics Advertising 0

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. She also serves as the 2015-2017 PRSSA national faculty adviser. And then there is USAA.

Conference 40

Conference Meeting Case Study Film 40

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164