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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

Social media was blossoming. And the media landscape was evolving. In 2016, I decided to hang out a shingle and start my own business. Blogs were raging. That next spring I started this blog, largely as a means of professional development. Here are the top 10 most-read posts from the last 12 months.

Blogging 115
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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour.

Corporate 120
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20 PR and Marketing Predictions for 2022

Sword and the Script

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Social media breakup.

Marketing 215
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8 tips for health care organizations to foster better communication in 2016

Reputation Us

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Depending on your organizations’ systems, consider being upfront and clear about your cost structures. Personalize social media; less you, more them.

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PR 2.0 for Communicating Research

Deirdre Breakenridge

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. This involves tracking keywords to monitor conversations that are taking place on social media.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

What’s more, media credibility has actually increased over 2016. After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Yet most national outlets posted gains in the ways that matter – ratings and readers. The results were often ugly.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It’s their way of supporting journalism into the future, which is a good thing. It’s also launching a media literacy campaign as part of its larger strategy. Facebook & Twitter.