Sword and the Script

DECEMBER 22, 2020

The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Source: PR Measurement ). Proving the value of PR. SimilarWeb) (48%).

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. It’s pure storytelling. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

JUNE 20, 2016

Measure, analyze, send and repeat. Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention.

Mobile 159

Mobile Public Affairs Infographics Government 159

The Proactive Report

JANUARY 24, 2016

76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics.

Digital PR 100

Digital PR Strategy Infographics Trends 100

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. . — Tom Fishburne (@tomfishburne) March 13, 2016. The Case Supporting Gated Content.

B2B 120

B2B Mobile Content Marketing SEO 120

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. Want to Boost Revenues By 5.8%

Study 114

Study Survey Infographics B2B 114

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content?

Infographics 100

Infographics Video Case Study Print 100

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. by Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Presspage

AUGUST 15, 2017

the importance of measurability. In particular, two major recent shifts in social are of note: Shift away from organic to paid In 2016, organic reach on Facebook fell by 52%, demonstrating that the social media platform’s algorithm has steadily shifted away from an organic reach towards a paid model. thought leadership.

Technology 115

Technology Big Data Video Data 115

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. data quality and management were the top two marketing technology challenges in 2016.”. cool templates for infographics, social media, etc). Assess What Worked (and What Didn’t) with Marketing Score. According to the MarTech Data Report , “.

Enterprise 57

Enterprise Tools Strategy Marketing 57

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. An Enterprise version is slated for release in early 2016. Parts 2 and 3 will cover automating analytics and aspects of entire campaigns. Campaign Organization & Project Management Tools = Efficiency.

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

MARCH 30, 2016

Sometimes, we just need a little inspiration to prove measurable success. 15 Free Infographic Templates in PowerPoint. How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016. 18 Possible Lead Sources Your Organization Needs to Measure. 50 Customizable Calls-to-Action Templates.

Resources 40

Resources Marketing Pinterest eBook 40

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. ROI can be measured through metrics such as blog comments, visibility, social engagement, social followers and web traffic to your brand’s digital assets.

Consumer 48

Consumer Infographics SEO Blogging 48

Waxing UnLyrical

AUGUST 17, 2016

Our main topic of the month was multimedia—and, of course, how to measure it. We started by kicking off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: First Heidi Sullivan: A1. Heidi Sullivan (@hksully) August 9, 2016. Measurement is key to the future success of PR.

Measurement 40

Measurement Infographics Tools Data 40

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. GNP Company’s Berling also points to the value of consistent measurement.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 29, 2017

billion in 2016. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

billion in 2016. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. billion in 2014 to 2.17

How To 40

How To Engineering Content Marketing Advertising 40

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today. Conclusion.

Data 106

Data Meeting Measurement Guidelines 106