Sword and the Script

AUGUST 31, 2021

The sense of greater appreciation is definitely a thing. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. Just 31% of high performers say they “struggle to innovate our marketing technology, tactics, and strategies [vs. More likely to partner with IT.

Survey 130

Survey Marketing Groups Measurement 130

Agility PR Solutions

MAY 2, 2019

Can brands maneuver around ad-blocking technology? It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it.

Marketing 78

Marketing Advertising Advertising Technology 78

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. 2 Rivera, K. Communication vs Communications. 2024, January 2). Communications.

Communications 52

Communications eBook System Corporate 52

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. Give us your best definition of strategic communications? What are some of the technologies that are on your radar? PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

PR in High Definition

AUGUST 30, 2023

We need to ensure that we use AI and any other technology to drive our natural sense of curiosity instead of diminishing it. Curiosity, Creativity, Innovation Did you know that three of the top five skills needed in business are based on curiosity? Analytical thinking, creative thinking, curiosity and lifelong learning.

Creativity 62

Creativity Reputation Technology Government 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it. Evergreen content that will be relevant for months to come. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

Agency 52

Agency Sports Public Affairs Creativity 52

Prohibition

JANUARY 28, 2021

At Prohibition, we pride ourselves on being innovative, creative and transformational in our approach to the digital technology we use. After a such a tricky year for all businesses, we’re definitely pleased that our efforts and achievements have been recognised and that we’ve been included within the top 100.

Enterprise 62

Enterprise Agency Technology Creativity 62

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy. .

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. This example is the definition of taking shortcuts. Staying Creative With Content. So how do you open the door to creativity beyond the world of Facebook? Next, ensure your brand has a fully developed content roadmap. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. I definitely recommend that you keep your Brand Page active and updated. If you’re not about embracing your inner creative child, Instagram may be a bit tricky for you to get the hang of. Click Here.

Social Media 120

Social Media Technology Pinterest How To 120

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Instagram Reels .

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

Technology – from marketing automation to Virtual Reality – has done much to change the paradigm. Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend. Here’s a look at some. Harnessed hypercreativity. Smart diplomacy.

Creativity 120

Creativity Course Meeting Technology 120

PR in High Definition

MAY 31, 2022

But the substantial impact of these technologies on the comms world will be their power to help us collaborate in ways that were unheard of before, bringing people together who might not otherwise meet, enabling authentic human interactions. Bolstering Creativity. Your space plays a key role in how creative you are.

Tools 62

Tools Technology Meeting Creativity 62

Solo PR Pro

DECEMBER 12, 2023

This year in PR definitely had all the seasons and a few freak occurrences to balance it all out. The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022. AI can help you ideate and create content but it is not a replacement for your experience, insights and creativity.

Policies 68

Policies Creativity Internal International 68

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. How is technology being used in public relations?

Interviews 97

Interviews Publicity Technology Social Media 97

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. But that isn’t an accurate definition. the first of its kind, along with being creative or inventive? The fact of the matter is that a crisis is a crisis.

Social Media 252

Social Media Crisis Media Viral 252

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. Setting a group environment.

Storytelling 136

Storytelling Video Groups Conference 136

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy.

Marketing 204

Marketing Advertising Advertising Industry 204

Sword and the Script

SEPTEMBER 19, 2022

“They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. That’s definitely true – PR pros have been saying media relations is getting harder for years. Stimulating creativity. “37%

Survey 81

Survey Corporate Communications Financial 81

Prohibition

JANUARY 20, 2023

The creative capabilities and candid nature of the platform continue to draw in brands and creators – if you’re not on TikTok in 2023, you should be considering a strategy shift, as this platform is here to stay and will continue to make its mark. This is definitely one brands should be exploring this year.

Social Media 62

Social Media Trends Media Instagram 62

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Your life is already AI-assisted. Tune into smart insights, cool tips, and lots of laughs.

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. It’s definitely an emerging trend that has caught our eye! Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers.

Brand 116

Brand Branding Fashion Marketing 116

PR in High Definition

FEBRUARY 27, 2023

It is being touted as a technology with the potential to change our lives – for better, or worse. This technology holds the potentially to enable people to do their jobs better, faster and with greater ease. This technology can quickly flag negative comments or reviews and provide insights into sentiment and key topics.’’

Industry 62

Industry Communications Technology Reputation 62

5W PR

SEPTEMBER 9, 2018

No doubt, AI technology is making some incredible leaps and allowing PR companies to do a lot of things sooner and better than we have in the past. That said, no matter how incredible technology becomes, it will never fully replace the human context needed to create a winning PR strategy. Creativity Wins the Day.

Big Data 60

Big Data Data Technology Creativity 60

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill.

Survey 103

Survey Marketing B2B Content Marketing 103

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Maxim Behar

JANUARY 17, 2024

At least in my business a young person rarely changes their profession, communications is a creative and dynamic job and once you get into it is often for lifetime. - There are professions that, by definition, should be continued by the next generation - lawyers, doctors, and many others. . - It's very personal and very individual.

Survey 64

Survey Study Course Financial 64

Cision

MAY 11, 2016

I’m inspired by their creativity and enthusiasm to deliver results. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . It involves being a strong writer, creative and well-spoken. What are your secrets to success?

Television 120

Television Travel Tourism Pitching 120

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

Reputation 62

Reputation Tourism Creativity Television 62