Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

Sword and the Script

JUNE 11, 2019

Some organizations want to prevent competitors from downloading information. Content is plentiful these days – whatever information you are offering is probably available somewhere else that does not require registration. — Tom Fishburne (@tomfishburne) March 13, 2016. . The Case Against Gated Content.

B2B 122

B2B Mobile Content Marketing SEO 122

Cision

APRIL 28, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Depends on how well I otherwise know the company and the information the company makes public.

Infographics 174

Infographics Comparison Construction Study 174

Cision

MAY 12, 2017

Question 3: Verbatim comments include: If I can’t get information on Blomberg. I may visit based on 3rd party information. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. What is their relationship with your IR website?

Infographics 149

Infographics Comparison Retail Study 149

Cision

MARCH 8, 2016

When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. If not, try to make their lives easier by suggesting where they may want to look for more information on the topic. Visualize Stories.

How To 84

How To Pitching Survey Comparison 84

Beyond PR

DECEMBER 12, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. Informational Links. Use multimedia.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. Informational Links. Use multimedia.

Writing 79

Writing How To Infographics Pinterest 79

Buzzstream

JANUARY 17, 2018

Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Producing an ebook is an excellent way to give more information to your prospects and customers about a particular topic.

eBook 108

eBook Infographics Pinterest How To 108

Presspage

AUGUST 15, 2017

Big data refers to the large amounts of structured and unstructured information that is available for organizations to mine for insights. Source: Patrick Cheesman Big Data The second trend that is deeply intertwined with the rise of AI, is the rise of big data. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

MaccaPR

FEBRUARY 2, 2016

According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Trend #1: Blogging is now a full-time job.

Trends 48

Trends Blogging Brand Branding 48

Cision

JUNE 9, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Question 6 coming soon. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

Infographics 153

Infographics Comparison Study Retail 153

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. Marketing is always changing to meet consumer demands. 15 Free Infographic Templates in PowerPoint.

Resources 40

Resources Marketing Pinterest eBook 40

Waxing UnLyrical

MAY 22, 2015

Doug also added a pro tip, that I think is worth reiterating: “It’s important to make sure your content is both consumer and media friendly.” Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Now that we’re almost halfway through 2015, you can see he was right.

Leadership 40

Leadership Report Media Video 40

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

OCTOBER 17, 2016

Within each focus area is information about its process areas and their impacts, with year-over-year findings. It’s loaded with information that not only provides deeper insight into why a corporate sustainability report is important than provided in this post, but also features a roadmap on what data points your company should report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Their only focus is at offering the most relevant and useful information based on user preferences. Content discovery allows people to find information that is highly relevant and personalized. billion in 2016. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. Their only focus is at offering the most relevant and useful information based on user preferences. Content discovery allows people to find information that is highly relevant and personalized. billion in 2016. Enter content discovery!

How To 40

How To Engineering Content Marketing Advertising 40

Beyond PR

JANUARY 20, 2017

It took a while for advertisers to realize that consumers weren’t responding to them, and finally — finally! Because consumers are now controlling the conversation, advertorials are dead. At first, you thought it was a real article, but then you started to notice that it centered around a particular product or brand.

Brand 40

Brand Branding Small Business Advertising 40

Beyond PR

SEPTEMBER 29, 2016

The purpose of the debates has always been to provide pertinent information to voters, shaping many Americans’ opinions — especially those who are undecided. Combine your data in an infographic so that it’s easier to consume. 2016 is the Twitter election. Does your election content have a lot of stats in it?

Film 40

Film Infographics Social Media Twitter 40

Sword and the Script

NOVEMBER 29, 2016

The democratization of media has had a profound impact on the influence of information on the sales cycle according to keynote speaker and author Dan Pink. Brands used to have a controlling influence on information about their products. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could.

Content Marketing 60

Content Marketing Publicity Marketing Television 60