Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

Storytelling 78

Storytelling Social Media Internal International 78

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

PRSay

AUGUST 25, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Bureau of Labor Statistics figures for 2016 show that among “public relations and fundraising managers” — a subset under the “Management, professional, and related occupations” category — 10.3

Measurement 105

Measurement Meeting Resources Creativity 105

PR 20/20

JUNE 25, 2019

Communicate your purpose to build trust and loyalty. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

MARCH 3, 2016

First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11. For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive. Use SXsocial to meet and connect with other registrants before the event begins.

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Interviews Conference Creativity Community 60

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

JUNE 17, 2016

In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], For more information on Forum Forward 2016 and to register, go to forumforward.org. WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!]. I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? I feel like I’m Remy facing Anton Ego in the movie Ratatouille. No pressure, right? That’s what I thought.

Social Media 40

Social Media Media Exercises Education 40

Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? She hopes to combine her experience in human resources and her passion for public relations into a career in internal communications. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Stay tuned in 2016! After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. Speak to your community resources, such as historical societies, libraries and newspapers.

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Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. So far, no one social network seems up to the task.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. This year’s survey polled 223 communications and public relations (PR) professionals.

Agency 97

Agency Trends Marketing Survey 97

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. And if you follow the breadcrumb trail in the links below, you’ll find thousands more resources. If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. It’s June 2016. That’s where it all started for me. #2

Writing 83

Writing Google Blogging Exercises 83

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Communications Conversations

SEPTEMBER 20, 2016

And, in this case, that means planning and staffing appropriately for community management. You have a big social media ad budget (read: tens of thousands of dollars), and you feel like your creative is fairly solid. Why don’t more brands resource and staff community management appropriately? Seems obvious, right?

Social Media 60

Social Media Media Community Customer Service 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Resources Library - Amp up your web devotion to content marketing. Here’s an example of how HubSpot maintains a library of its marketing resources. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. For creative invention and surreal comedy Malcolm Pryce’s ‘Last Tango in Abersytwyth’ series always amuses.

Film 40

Film Creativity Newspapers Internal 40

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. Distribution is the hardest challenge in a world with too many products, too many services, and too much content, and this is especially true in 2016.

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Infographics Pitching Writing Blogging 62

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

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Social Media Marketing Media Creativity 96

ISEBOX

JANUARY 12, 2017

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016.

Social Media 70

Social Media Pharmaceuticals Company Media 70