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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Mitsubishi’s history of scandals suggested an unethical corporate culture. to $3.97) per share.

Ethics 261
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The Financial Drain of Misinformation

PRSay

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. It is not just individuals looking to profit from dishonest communication practices.

Financial 190
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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

Deirdre Breakenridge

Content marketing will be more than just a trend to watch in 2016. In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?”

Survey 90
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NFL PR: Protest Is On The Clock

ImPRessions - Crenshaw Communications

Since 2015, NFL ratings have declined 8% in 2016 and almost 10% last season. We took a look at some of commissioner Roger Goodell’s public statements over the past couple of years in response to the protests to analyze how well its communications strategy has worked. NFL’s initial response was tepid. The NFL’s next play.

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#measurePR Recap (June 2016): Live from #AMECSummit

Waxing UnLyrical

And really… I was invited to host a digital event from one of the best conferences of our industry… in London. On where PR fits within the integrated communications context: A2: PR is a two-way communication channel now that weaves itself throughout all of marketing and business. Someone pinch me!

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

“The general public became terrorized by media stories about the pandemic,” said Jennifer Smith, APR, Broward Health’s associate vice president of corporate communications. “In The campaign also includes TV spots and messages distributed through government-relations and community-affairs channels. Honoring health care workers.