Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. In 2015, there are literally hundreds of channels where consumers access content.”. In his latest book, Content, Inc.,

Social Media 64

Social Media Marketing Media Content Marketing 64

Cision

AUGUST 4, 2015

That’s what happened to some in the wake of a measles outbreak that started at Disneyland in January 2015. Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. GrandmothersKnowBest.

Radio 120

Radio Interviews Print Travel 120

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 96

Social Media Marketing Media Creativity 96

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. Fiji Water has been an official sponsor of the Golden Globes since 2015, so they didn’t exactly “crash” the event.

Marketing 78

Marketing Viral Consumer Brand 78

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. Fiji Water has been an official sponsor of the Golden Globes since 2015, so they didn’t exactly “crash” the event.

Marketing 48

Marketing Viral Consumer Brand 48

Stephen Waddington

SEPTEMBER 18, 2020

FuturePRoof was founded by Sarah Waddington in 2015. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How might AI redefine marketing jobs? But marketers are still largely in the dark about AI’s implications. AI is already changing how marketing works.

Marketing 41

Marketing System Technology Google 41

Beyond PR

AUGUST 30, 2016

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68

Radio Media Newspapers Technology 68

Cision

DECEMBER 28, 2015

In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . Timely traits to employ a winning stance include networking and aligning interests in tandem with award-winning storytelling abilities and marketing prowess.

How To 120

How To Agency Creativity Pitching 120

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. July 2015 issue !". really care about - the monthly. Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

Mora Communications

MAY 7, 2015

They are both forms of marketing and they can (and actually should) overlap, but they are not the same animal. One of the points that stood out was that he said most of the other firms focused their concentration almost solely on online marketing. Copyright © Mora Communications 2015. Are they both important? Definitely.

Social Media 49

Social Media Newspapers Media Pitching 49

MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? With marketing to adults, the line is blurry - and it should be. The couple in the Levi’s TV spot? Please comment below.

Film 48

Film Marketing YouTube Advertising 48

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world?

Sports 60

Sports Internal International Enterprise 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52

David PR Group

OCTOBER 22, 2015

million on polling services in the third quarter of 2015. Among many highlights, Stern had an ongoing feud with his program director who didn’t like Stern and wanted him to tone down his radio show. I think many Americans are tired of the way candidates have been communicating. Has he changed the way you look at the current campaigns?

Communications 40

Communications Groups Radio Policies 40

Stuart Bruce

JANUARY 7, 2016

The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. This matches similar research on the market value of reputation such as the 2015 UK Reputation Dividend Report which said that 30% of the market value of FTSE 100 companies is based on reputation.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Communications Conversations

FEBRUARY 3, 2016

When you hear her talking on the radio, she’s raving about our great state. Explore Minnesota was looking for a fresh way to market unique and diverse travel experiences and wanted to elevate our social media presence. million in state and local taxes in 2015. When you see her on TV, she’s covered in Explore MN garb.

Tourism 60

Tourism Travel Instagram Pitching 60

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. What is the key piece of advice you’d give to marketers trying to succeed in this space?

Brand 48

Brand Branding Storytelling Healthcare 48

Journalistics

MARCH 26, 2015

Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” These services launched over the course of the past couple of weeks.

Twitter 75

Twitter Report Journalism Video 75

Communications Conversations

MAY 3, 2016

Beyond her excellent work in the classroom, Brown serves in leadership roles across campus, which include being the president of the Southern Miss Association of Black Journalists and the vice president of meetings and events for PRSSA, as well as the marketing director for Southern Miss United way. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

AUGUST 12, 2015

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. For example, 2015 is truly the year of “ROI.”

Radio 40

Radio Mobile Media Sports 40