Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

JANUARY 27, 2015

And later in reference to the Attention, Interest, Desire and Action ( AIDA ) model: A business must capture the attention of prospective customers, build interest in their products or services, incite desire to own those products or services, and get prospective customers to take action. News by definition defies expectations.

Pitching 60

Pitching eBook Advertising Advertising 60

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). They get a new customer from LinkedIn every single week. Below is a semi-edited transcription of our talk.

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If What will change for brands. a search marketing agency.

Privacy 124

Privacy Google Advertising Advertising 124

ZudePR

DECEMBER 30, 2016

Towards the end of 2015, I was feeling distracted. Here’s an extract: “How to create interesting content for a boring product or stale industry. If you fit into the latter category, this book will give you hope. Be a reverse-positioned brand. Be a hostile brand. Sign Up Now. #1: I had a fuzz in my head.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Learn new habits? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. My new deep work routine. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS. Do you struggle to get stuff done? Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

YouTube 54

YouTube Video Web SEO 54

Journalistics

MARCH 18, 2016

Grab Bag – each panelist shared a unique top tip or best practice for attendees, choosing their own topic or category to focus on. 1. “Being a global brand that has local conversations, we never believed we could have a more relevant conversation with someone in Germany than the local German team could.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Grab Bag – each panelist shared a unique top tip or best practice for attendees, choosing their own topic or category to focus on. 1. “Being a global brand that has local conversations, we never believed we could have a more relevant conversation with someone in Germany than the local German team could.

Social Media 40

Social Media Media Storytelling Local 40

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. “Now, I have been learning in 2015 that content marketing is on a shift. . Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Also be careful not to get caught up with this execution because of how cool the final product can be – if there is a simpler way to execute your idea and still get links, do it.

Infographics 160

Infographics Data Blogging Mobile 160

MaccaPR

FEBRUARY 23, 2016

I am where I am today because I took advantage of opportunities to get involved through committees, which led to a domino effect: each new opportunity opened the door to another, and I ended up climbing the PRSA ladder to become its local president. Heighten productivity? Do you agree? Make money? Lower risk?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line. Brand-to-brand collaboration. My own predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52