Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

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Marketing Content Marketing Social Media Employee 215

Doctor Spin

FEBRUARY 22, 2024

Building trust and credibility is another crucial objective of public relations. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Public Relations Review 3 Turk, J. That’s marketing !

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Publicity Public Affairs Journalism Corporate 52

Cision

MARCH 3, 2016

Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president. Motion PR grew by 60 percent in 2015.

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Newspapers Creativity Mobile Agency 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

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Agency Creativity Advertising Advertising 120

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

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Comparison Television Print Social Media 120

Bad Pitch Blog

DECEMBER 15, 2014

It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. So consider some small, medium and large ways you can improve yourself in 2015. Even more relevant is Google''s Primer App. Game Over or Game On?

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Newspapers Customer Service Google Journalism 77

Cision

DECEMBER 28, 2015

In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . This may mean a unique blend of marketing, social media and advertising practices into the PR mix in 2016.

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How To Agency Creativity Pitching 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.

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Government Education Print Ethics 103

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Beyond PR

JUNE 14, 2018

I realized that the client’s view of what PR was only related to what you do when you’ve got an announcement — or a crisis.” Research and analytics are an increasingly important source, along with advertising and marketing (skills),” the report said. The big question is what is considered a “traditional” or fundamental skill.

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Pitching Content Marketing Ethics Course 45

Mora Communications

AUGUST 12, 2015

You are launching a professional media relations campaign, not playing the lottery. PR is a cumulative process, use what you can from each media placement and keep moving forward. The post The Public Relations Grand Slam appeared first on Mora Communications. Well, it doesn’t happen that way. Los Angeles Publicist.

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Publicity Interviews Media Relations Company 49

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. most of you?),

Pitching 43

Pitching Journalism Tools Agency 43

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Mora Communications

AUGUST 31, 2015

National media feeds the local media. The post I Can’t Use National Media appeared first on Mora Communications. Now you’re national news and you’re in a position to garner local news. It takes some thought, work, and persistence, but the rewards can be incredible. Copyright © Mora Communications Inc.

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Media Local Insurance Insurance 49

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. A reset on advertising spend.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

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Marketing Content Marketing Advertising Advertising 105

PR Conversations

JULY 24, 2014

For years, Christie’s has been relatively traditional and conservative, with its public relations efforts mostly residing in media relations and publicity, typically news coverage of dazzling record-breaking auction sales. On the other hand, Sotheby’s seems to have adopted a more proactive approach to interact with its publics.

Marketing 87

Marketing Communications Video Reputation 87

Waxing UnLyrical

AUGUST 7, 2015

And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. How to get off your ass and start blogging , August 2015: 5 comments. If you’ve bought into that, then how do you find smarter ways to measure authoritative content?

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Measurement System Blogging Facebook 40

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. 5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. Terms were not disclosed but Viralheat had raised $4.3

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

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Writing Communications Marketing B2B 198

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

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Pitching Agency Social Media Creativity 228

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Native Advertising. Social Media.

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Trends Mobile Media Print 120

MaccaPR

JANUARY 6, 2015

Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski? I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8.

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Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. “How? ” #36: Alex Yong (New York).

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. They are adding owned media, paid media, and shared media to their traditional earned media offering. An example media relations workflow is set out below.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media.

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Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

See this PR Tech Briefing we published this year: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring. “2020’s news cycle was incredibly complex, unpredictable, and competitive – posing a great challenge to media relations and thought leadership initiatives.

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Marketing Employee Content Marketing Training 174

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. Media Brands on Snapchat Discover (Dec 16. advertising). For those of us who’ve plied the art of media relations for any length of time, we’re not about to discard this still valuable and sought after PR deliverable anytime soon. pic.twitter.com/aXl8hiMobn. —

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

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Content Marketing Marketing Advertising Advertising 48