Shift Communications

JULY 31, 2015

For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Of the many social media ad platforms, LinkedIn’s has traditionally been one of the most expensive on a CPM basis. Looking Ahead: What Does This Mean For You? Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Facebook holds onto its title as not only the world’s largest social network, but the world’s largest virtual nation. Facebook’s a mobile giant. billion people.

Mobile 60

Mobile Facebook YouTube Video 60

Shift Communications

FEBRUARY 5, 2016

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. LinkedIn’s membership continues to grow, passing 400 million registered users: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 119

Social Media Conference Media Corporate 119

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets!

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ISEBOX

OCTOBER 19, 2016

So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. YouTube: 1 billion. And that’s just the Top 3, as of October 1, 2016.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

The Stalwart Blog

JANUARY 8, 2016

The world of social media changes quickly. Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. .

Social Media 60

Social Media Trends Apparel Media 60

Communications Conversations

MARCH 12, 2018

There’s been an awful lot of hand-wringing about Facebook lately. Edison Research released a report last week claiming Facebook usage was down–for the first time ever–from 67% to 62%. What’s more, Facebook usage among the coveted 12-34 segment was down from 79% in 2017 to 67% in 2018. The result?

Facebook 68

Facebook Instagram LinkedIn Energy 68

Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked.

Facebook 60

Facebook Advertising Advertising Technology 60

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. The Year Of (Live) Video for Social Media Marketers.

Social Media 48

Social Media Trends Media Facebook 48

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

Newspapers 71

Newspapers Mobile Media Facebook 71

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. The more effective Twitter is at advertising, the more ad revenue it collects. The more effective Twitter is at advertising, the more marketers can rely on the service to ensure that marketing messages are reaching audiences. Christopher S.

Twitter 60

Twitter Analytics Comparison Mobile 60

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

JUNE 13, 2019

The UK is suffering a collective breakdown triggered by the new media. Trust in the news has fallen 11% since 2015. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Solo PR Pro

AUGUST 30, 2016

Without a doubt, one of the biggest and most common mistakes that brands make when it comes to Facebook Advertising is choosing the wrong campaign objective from the start. This requires setting up the Facebook Pixel. To begin, go the Pixels section within your Facebook Ad account.

Facebook 55

Facebook Advertising Advertising Course 55

MaccaPR

OCTOBER 22, 2014

social media stuff, that is!?. social media network, Ello, which I’ll share below. From Ello to SnapChat and Whisper to Path, it seems like there are so many social channels to consider in our marketing strategies. Have you seen what Facebook algorithms have done to company content? Social Media'

Social Media 54

Social Media Media Facebook Conference 54

Stephen Waddington

JUNE 2, 2018

. #5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. However the growth of organisations such as Facebook and data breaches have resulted in increased public scrutiny and calls for regulation. #6 Social media services can be applied equally for good and bad.

Report 92

Report Trends Retail Marketing 92

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences.

Mobile 52

Mobile Media Newspapers Local 52

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

Mindful Marketing

AUGUST 5, 2023

” – AdAge “I am concerned that Musk will continue to make random changes to the platform, either alienating more casual users of the service who tend to be people my company would market to, or change the advertising tools that allow us to target users.”

Twitter 101

Twitter Consumer Newspapers Social Media 101

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

Mobile 40

Mobile Media Newspapers Local 40

Deirdre Breakenridge

MAY 24, 2016

In 2015, Americans listened to approximately 21.1 From your networking and speaking events to your website and social media communities, get excited and “talk up” your show. We’re able to identify where the download numbers are coming from whether it’s a marketing campaign through mobile ads or via Facebook.

Energy 190

Energy Mobile Community Measurement 190

Cision

SEPTEMBER 28, 2015

.” Of course Stein has a vested interest in influencers (Laundry Service is a very innovative shop focused on social influence, working with high profile brands such as Beats, the Oprah Winfrey Network (OWN) and Nike’s Jordan brand ), but it occurred to me how contextual most people’s understanding of social influence is.

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Social Media. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Here’s what you’ll learn.

Ethics 108

Ethics Conference Advertising Advertising 108

Flatiron Communications

MAY 20, 2015

Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Facebook’s “instant articles” _. Q9) Which of these does Facebook not own? . Elon Musk _.

Journalism 28

Journalism Radio Report Advertising 28

Shift Communications

JANUARY 13, 2016

Why would the “micro-blogging” platform take away one of its only unique characteristics in the ever-crowded social media space? The longer people stay on Twitter’s domain or within the mobile app, the more time Twitter has to sell those impressions to advertisers. One word: MONEY. Lets take a look at this Buzzfeed article.

Twitter 60

Twitter Advertising Advertising Facebook 60

Prakkypedia

DECEMBER 13, 2017

Vegemite’s Facebook post is faring better. In June 2015, Vegemite teamed up with Cadbury to release Vegemite chocolate. Like others who took the plunge, I shared images of the improbable Vegemite Cadbury on my social media channels. Vegemite (@Vegemite) December 13, 2017. Again, it was all about the chatter.

Transportation 71

Transportation Twitter Advertising Advertising 71

Cision

MAY 2, 2016

.” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Advertising Age Online. Social Media Examiner.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Also, you should probably share this post on Facebook. ” 4. Images via Pixabay: 1 , 2 , 3 , 4.

Viral 120

Viral Journalism Advertising Advertising 120

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

PR in High Definition

NOVEMBER 17, 2017

It has now been confirmed that Facebook helped endorse Russian content, reaching 126 million Americans. Claims – such as Hilary Clinton having a 69% disapproval rate among veterans- circulated around the social network, influencing voters. Unsurprisingly, Facebook is now undergoing a major revamp.

Policies 72

Policies Facebook Advertising Advertising 72

Solo PR Pro

JUNE 6, 2017

Google and Facebook dominate internet ads. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. Communications pros are often involved in paid marketing, including social advertising.

Trends 49

Trends Mobile Video B2C 49