NewsWhip

OCTOBER 26, 2021

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

DECEMBER 31, 2019

Employee engagement surveys: 36%. That’s the number of transactions – since 2014 – where the ownership of a business has changed hands in the formation of what is currently Cision. An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets.

Blogging 80

Blogging Publicity Marketing Survey 80

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. million have less than 5 employees. Although it’s not clear how many nonprofits have less than 5 employees, what is known is that salaries are generally lower there than in the for-profit sector.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

ISEBOX

OCTOBER 13, 2016

While it’s taking the FDA awhile to issue regulations on healthcare PR and marketing efforts online, the Agency did release lengthy Guidance on compliance in January 2014. The italics are added here to point out the three issues for healthcare communications professionals to avoid the dreaded FDA Warning Letter: What qualifies as content?

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

Shift Communications

MARCH 27, 2015

There were 722 technology investments in MA companies from 2011-2014. (4). Now, let’s take a look at what happened from 2010-2014. Dianne Hessen, CEO of StartUp Institute, discussed how moving from 50 to 350 employees is a significant challenge locally and how it impacted the growth of her former company Communispace.

Technology 60

Technology Local Transportation Leadership 60

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Host a community cleanup event or volunteer day with employees and customers. Analysis David can’t beat Goliath using his size or raw strength, but he has an advantage in speed and accuracy from a distance. 4 Ormont Blumberg, P. 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

NOVEMBER 5, 2019

The new feature is just one part of a product update that also includes, offering sentiment analysis in 92 languages, pulling data from Weibo, Disqus and 100+ review sites, among other updates. In 2014, the company was publicly traded on Swedish stock exchange when it was acquired by a subsidiary of another PE firm called GTCR.

Internal 64

Internal International Data Media 64

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. Because these external award announcements have an effect on employees! No one will read it. According to Christopher Penn, the median number of clicks on a press release is zero.”. Be smart about it.

Study 144

Study Media Relations Media Measurement 144

Stephen Waddington

MAY 8, 2018

In her analysis upfront #FuturePRoof founder and editor Sarah Hall pulls no punches. Its credibility come from the human face of its employees. Arguably everyone in the NHS, from porter to surgeon, and midwife to Trust chairman, works in communications. Every member of staff has a role to play in public engagement.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis.

Technology 12

Technology Software Company Marketing 12

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). What factors influence compensation, and how satisfied are independent practitioners with their careers?

Survey 40

Survey Report Local Data 40

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When it comes to reputation, there is little distinction between a real conflict and a perceived one. When trust in journalism is broken, everyone loses.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When it comes to reputation, there is little distinction between a real conflict and a perceived one. When trust in journalism is broken, everyone loses.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. Image credit: Pexels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Keep your employees and other stakeholders safe during a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

AUGUST 6, 2019

TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring. Those two companies – former rivals and among the biggest in the market – merged in 2014. I’ve got a soft spot for surveys, studies and data analysis. According to Gallup, 70% of employees are not engaged.

Marketing 64

Marketing Pitching Corporate Tools 64

Contently - Strategy

DECEMBER 5, 2019

On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Focus on employee education and advocacy.

Financial 111

Financial Industry Report Insurance 111

Frederik Vincx

DECEMBER 11, 2015

In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 12, 2017

The most interesting part about predictions is they are an intersection of analysis and aspiration. Add a dash of artificial intelligence (currently in its infancy) and you now have tools that can speed up or tackle repetitive tasks and analysis. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Sword and the Script

FEBRUARY 4, 2020

3) Onclusive improves sentiment analysis. Onclusive released a new sentiment analysis engine that can more accurately characterize the tone of media coverage as positive, neutral or negative. The analysis also works across a larger number of languages – a number the announcement put at 104 with more in the works.

Software 104

Software Analysis Data Tools 104

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. December 2013: Focusing on a Few 2014 Content Marketing Predictions. Honesty and transparency trumps all. 5) Alignment of marketing and customer success.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. Creative employee communications. Justin Goldstein | Press Record Communications.

Marketing 174

Marketing Employee Content Marketing Training 174