PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Source: Neilsen , 2013). Communicate your purpose to build trust and loyalty. I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values.

Marketing 52

Marketing Storytelling Technology Community 52

Solo PR Pro

OCTOBER 6, 2015

Self-employed communications consultants often feel as if they’re operating in an information vacuum, especially when it comes to rates and compensation. How much are other freelance communications consultants charging? The majority of respondents see income trending upward (year-to-year, 2013 to 2015).

Survey 40

Survey Report Local Data 40

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Partner with a local influencer to promote your business on social media. Host a community cleanup event or volunteer day with employees and customers. Please support my blog by sharing it with other PR- and communication professionals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Critical Mention

APRIL 26, 2017

Newhouse School of Public Communications. However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. To counter the backlash, I worked with David Rubin, Dean of the S.I.

Sports 60

Sports Internal International Enterprise 60

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. Furthermore brands must be appreciative and/or engage with the content.

Interviews 88

Interviews Instagram Video Creativity 88

Waxing UnLyrical

MAY 27, 2015

I follow my local Whole Foods on Twitter, and I know that I can count on them for information at any time. In 2013, sales approached $13 billion , and it opened thirty-two new stores, expanding into 10 new markets. But clearly communicating your message is key. The company continues to celebrate success.

Leadership 40

Leadership Twitter Small Business Storytelling 40

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. Furthermore brands must be appreciative and/or engage with the content.

Interviews 60

Interviews Instagram Video Creativity 60

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR Conversations

JULY 8, 2016

The first is the collection of scholarly texts edited by Kevin Moloney: New Directions in Public Relations and Communication Research. The editorial journey began in July 2013 when I first discussed the book proposal with the publisher, Palgrave Macmillan. In particular, two series have gone from strength to strength.

Conference 48

Conference Skype Writing Internal 48

PR Conversations

JULY 8, 2016

The first is the collection of scholarly texts edited by Kevin Moloney: New Directions in Public Relations and Communication Research. The editorial journey began in July 2013 when I first discussed the book proposal with the publisher, Palgrave Macmillan. In particular, two series have gone from strength to strength.

Conference 40

Conference Skype Writing Internal 40

PR Conversations

JULY 8, 2016

The first is the collection of scholarly texts edited by Kevin Moloney: New Directions in Public Relations and Communication Research. The editorial journey began in July 2013 when I first discussed the book proposal with the publisher, Palgrave Macmillan. In particular, two series have gone from strength to strength.

Conference 40

Conference Skype Writing Internal 40

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . For me, as a local government employee, there are clear political boundaries.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Conversations

SEPTEMBER 10, 2015

I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England. PRredefined – a global, independent non-commercial community I helped set up with Stephen Waddington and others, later joined by Scott Guthrie who was based in Sydney, Australia.

Film 40

Film Creativity Newspapers Internal 40